NCM

Unique X has announced an agreement with National CineMedia (NCM) to develop programmatic advertising capabilities for the Unique X Advertising Accord platform. This addition to the existing Advertising Accord deal, which lasts up to 30 years, will provide NCM with...

National CineMedia (NCM) and Affinity Solutions released the new study “Economic Impact Study: Moviegoing as an Indicator of Spend” this week, analyzing 8+ million moviegoers to find a predictive relationship between in-theater movie experiences and increased consumer spending. Affinity Solutions...

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette, Indiana, VIP Cinemas is a family-owned and operated circuit of 17 theaters across eight states. NCM is also extending service agreements...

Cinema advertising leader National CineMedia (NCM) is adding Neustar and ElemntalTV as partners to continue to grow its data intelligence platforms. With Elemental TV, on-screen ads are made into interactive shoppable content. Neustar will improve insights for NCM by providing...

National CineMedia (NCM) announced Monday the launch of NCMx, a new data, insights, and analytics platform using the company’s knowledge and data about moviegoer behavior to connect brands with custom audiences in theaters, as well as on digital screens —...

National CineMedia (NCM) announced a strategic partnership with RadIntelligence (RAD AI) on Monday, using their machine learning technology to drive distribution of advertisers’ messages through targeted social influencer networks. NCM is the largest cinema advertising network in the U.S., and...

PRESS RELEASE — National CineMedia, the largest cinema advertising network in the U.S., has appointed Ronnie Y. Ng as chief financial officer (CFO), effective September 27, 2021. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins...

PRESS RELEASE — National CineMedia (NCM), the largest cinema advertising network in the U.S., announced Monday that Amy Tunick has joined the company in the newly created role of SVP, Chief Marketing Officer (CMO) to lead its integrated marketing team....

PRESS RELEASE — Cinema advertising networks National CineMedia (NCM) and Screenvision Media shared the results of the companies’ first joint research effort on Monday, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going...

In-theater advertising company National CineMedia (NCM) has announced that Cliff Marks, president of NCM since 2016, will be retiring as of July 1, 2021. A 19-year veteran of NCM, Marks was instrumental in the creation of the company’s pre-show, now...

National CineMedia, the nation’s largest cinema advertising network, announced Eric S. Wohl as their new Chief Human Resources Officer on Wednesday. Wohl was most recently the Senior Vice President and Chief Human Resources Officer with e-commerce company Radial, Inc. He...

In a new public service announcement now screening at National CineMedia (NCM)’s Noovie pre-show nationwide, iconic actor Morgan Freeman prods viewers to receive the COVID-19 vaccine. “I’m not a doctor, but I trust science. And I’m told that, for some...