NCM

Cinema advertising platform National CineMedia (NCM) today announced new offerings presented in its 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach to provide business...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with Santikos Theaters. “As partners since 2016, NCM is thrilled to extend our relationship with Santikos Theaters,” NCM’s vice president of affiliate...

NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories

National CineMedia (NCM) has announced the successful completion of its financial restructuring process and emergence from Chapter 11 bankruptcy on August 7th, 2023. This follows confirmation of NCM’s plan of reorganization (the plan) by the United States Bankruptcy Court for...

National CineMedia (NCM) has announced its Plan of Reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing for Chapter 11 bankruptcy. The company is...

National CineMedia (NCM), the largest cinema advertising network in the U.S., announced Monday that it has entered into a new 10-year advertising agreement with Regal Cinemas. Through the agreement, NCM acquires the exclusive right to provide on-screen advertisements at Regal...

Unique X has announced an agreement with National CineMedia (NCM) to develop programmatic advertising capabilities for the Unique X Advertising Accord platform. This addition to the existing Advertising Accord deal, which lasts up to 30 years, will provide NCM with...

National CineMedia (NCM) and Affinity Solutions released the new study “Economic Impact Study: Moviegoing as an Indicator of Spend” this week, analyzing 8+ million moviegoers to find a predictive relationship between in-theater movie experiences and increased consumer spending. Affinity Solutions...

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette, Indiana, VIP Cinemas is a family-owned and operated circuit of 17 theaters across eight states. NCM is also extending service agreements...

Cinema advertising leader National CineMedia (NCM) is adding Neustar and ElemntalTV as partners to continue to grow its data intelligence platforms. With Elemental TV, on-screen ads are made into interactive shoppable content. Neustar will improve insights for NCM by providing...

National CineMedia (NCM) announced Monday the launch of NCMx, a new data, insights, and analytics platform using the company’s knowledge and data about moviegoer behavior to connect brands with custom audiences in theaters, as well as on digital screens —...

National CineMedia (NCM) announced a strategic partnership with RadIntelligence (RAD AI) on Monday, using their machine learning technology to drive distribution of advertisers’ messages through targeted social influencer networks. NCM is the largest cinema advertising network in the U.S., and...