Friday Evening Update: The Hunger Games: Mockingjay Part 2 debuted its teaser trailer this past Tuesday where it generated 96,687 tweets. The big comparison here that comes to mind is Mockingjay Part 1 which had 80,602 tweets after its teaser trailer was released last July. Looking a little closer though, if we look at the day before, of and after trailer release Part 1 had 170k tweets, Part 2 just 130k. The franchise is coming off of the weakest opening of its three films but with early buzz not overwhelming I dare say that the Hunger Games fever might be dissipating.
The Martian also debuted its first trailer this past week, with a 53,083 tweet performance on Monday. Based on the acclaimed book the film had a great start considering its Sci Fi genre and that it will likely skew 30+. To put its 53k debut number into perspective that is more than any Interstellar trailer managed. Provided the reviews and word of mouth are positive this could have a very strong run into the holiday season.
Twitter Top 10 Movies for the week of June 5th to June 11th
Date | Movie | Tweets | Rank | Change |
11/20/15 | The Hunger Games: Mockingjay – Part 2 | 163,630 | 1 (+3) | 192.53% |
11/25/15 | The Martian | 105,392 | 2 (+19) | 1235.26% |
12/18/15 | Star Wars: The Force Awakens | 99,383 | 3 (-1) | -4.68% |
11/06/15 | Spectre | 54,784 | 4 (+2) | 22.90% |
7/24/15 | Paper Towns | 43,750 | 5 (-2) | -49.58% |
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