social media

For the first time in over six months, we do not have Star Wars: The Rise of Skywalker in our weekly social media run-down. Since the latest Star Wars entry is now in theaters, it has shifted out of our...

It truly is the end of a social media era as Star Wars: The Rise Of Skywalker approaches its release week. The past six months have been a focused onslaught like never witnessed before. The massive success of “The Mandalorian”...

While Star Wars: The Rise Of Skywalker continued to dominate social media this past week, new trailers for The SpongeBob Movie: Sponge On The Run and Sonic the Hedgehog had saw those films featuring prominently across all tracked services.  The...

As expected, last week’s big social media story was the new trailer for Star Wars: The Rise Of Skywalker. The trailer, the first for the film, crushed it online, especially on Twitter and Instagram. While it still had a strong...

In recent years, studios have often chosen to condense their marketing campaigns into smaller windows. The prevailing thought has been that millennials especially have shorter attention spans, and with such a crowded theatrical marketplace, it is better to have a...

Spider-Man: Far from Home dominated the marketplace on release and is well on its way to becoming the highest-grossing Spider-Man movie ever at the international box office. It’s yet another example of the old adage that if you can’t beat...

New trailers from Star Wars: The Rise of Skywalker, and Joker were the biggest stories on the week, as the two were the only films to chart on all three tracked social media services. Strong performances were also recorded by...

With 2019 lagging behind last year in terms of box office earnings, many have singled out the recent string of underperforming sequels as the main culprit of the deficit. Why are so many of these once glitzy and glamorous sequels...

Trying to read the tea leaves of box office futures through the ever-changing lens of social media is a maddeningly difficult yet strangely satisfying endeavor. Thanks to the increase in the amount of data available, things are always improving. This...