Social Media Trends

For the first time in over six months, we do not have Star Wars: The Rise of Skywalker in our weekly social media run-down. Since the latest Star Wars entry is now in theaters, it has shifted out of our...

It truly is the end of a social media era as Star Wars: The Rise Of Skywalker approaches its release week. The past six months have been a focused onslaught like never witnessed before. The massive success of “The Mandalorian”...

The launch of Disney Plus on November 12 marked a watershed moment in both online streaming and theatrical box office. Content is king when it comes to streaming, and while the service began with only 10 new original series, the...

Social Media Snapshot – Monday November 18 to Sunday November 24 Buzz for Star Wars: The Rise Of Skywalker continues to pick up, registering s its most dominant week across the board on the year. It easily led all three...

While Star Wars: The Rise Of Skywalker continued to dominate social media this past week, new trailers for The SpongeBob Movie: Sponge On The Run and Sonic the Hedgehog had saw those films featuring prominently across all tracked services.  The...

Social Media Snapshot – Monday, November 4 to Sunday, November 11 Star Wars: The Rise Of Skywalker, Frozen 2 and No Time To Die all managed to chart in the top 5 across Twitter, Facebook and Instagram this past week. Indeed, chatter across the internet as a whole for all three has been hefty and this...

Social Media Snapshot – Monday October 28 to Sunday November 3 Star Wars: The Rise Of Skywalker led all three services handily this past week primarily due to new clips of its Disney+ spinoff and Hayden Christensen (aka Darth Vader...

Reporting on social media from “reliable” sources across the web has to take into account the full gamut when it comes to the demographics for each service. This has to do with how the sources gauge usage, as their methods...

As expected, last week’s big social media story was the new trailer for Star Wars: The Rise Of Skywalker. The trailer, the first for the film, crushed it online, especially on Twitter and Instagram. While it still had a strong...

Last week was handily dominated by the announcement of Star Wars: The Rise Of Skywalker’s last trailer. Yes, just the announcement. Not the actual trailer! Said announcement led all three tracked social media services, to no one’s surprise. With tickets...

The first trailers for Dolittle and Jungle Cruise were the biggest bits of news in what was a relatively slow week on social media. Tony Stark’s (aka Robert Downey Jr.’s) latest film Dolittle had a mixed start as many detractors...