AMC announced a strong opening-weekend performance for Avatar: Fire & Ash at AMC’s U.S. locations and internationally at ODEON Cinemas. Combined with solid performances from several other new releases and holdover films, AMC enjoyed its best pre-Christmas holiday weekend since 2021, based on attendance and admissions revenue. In total, more than 4 million moviegoers watched a film at AMC Theatres and ODEON Cinemas from Thursday, December 18, through Sunday, December 21.
Attendance was driven primarily by Avatar: Fire & Ash, with audiences choosing 3D as the most popular way to experience the third installment of the blockbuster franchise. Approximately two-thirds of AMC U.S. admissions revenue for Avatar: Fire & Ash came from IMAX 3D, Dolby Cinema 3D, and RealD 3D showtimes. Also impressive was the balance across the box office, with the top five, which included David, The Housemaid, The Spongebob Movie: Search for SquarePants and Zootopia 2, all coming in above $14M—a first for 2025.
AMC Chairman and CEO Adam Aron commented, “James Cameron, his cast and crew, and the incredible team at Disney have done it yet again. Avatar: Fire & Ash is a true cinematic masterpiece that must be seen on the big screen. This is a wonderful gift to movie theaters and moviegoers during the holiday season. Additionally, that five different movie titles are currently scoring big at the box office is a strong demonstration that there is something for everyone at AMC Theatres and ODEON Cinemas this holiday season. With AMC’s vast array of premium screens, along with great value offerings such as the AMC Popcorn Pass and AMC’s “50% Off” tickets on Tuesdays and Wednesdays, this is a great opportunity for movie lovers, friends, and families to come together and enjoy the big-screen experience at AMC.”
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