AMC Entertainment announced that it delivered a record-setting performance over the 5-day Easter holiday weekend, achieving the highest combined global admissions and food & beverage revenue for the holiday frame in AMC’s 106-year history. From Wednesday, April 1 through Sunday, April 5, more than 6.0 million guests attended AMC locations in the U.S. or Odeon Cinemas theaters internationally. This was also AMC’s best global attendance for a Wednesday through Sunday in 2026.
Driving most of these results was the debut of The Super Mario Galaxy Movie, which generated a global opening of approximately $372 million and drew strong attendance across AMC Theatres in the U.S. and Odeon Cinemas internationally. In addition to the breakout opening of The Super Mario Galaxy Movie, AMC and Odeon benefited from a solid lineup of other new releases like The Drama, as well as highly successful holdover titles such as Project Hail Mary and Hoppers, which continued to perform well and contributed to sustained momentum at the box office.
AMC’s The Super Mario Galaxy Movie themed merchandise program also was a standout success with guests, with especially strong demand for collectibles such as the Yoshi popcorn bucket and Luma LED popcorn bucket. As a result, The Super Mario Galaxy Movie ranks as AMC’s second-highest grossing merchandise program ever, trailing only the all-time record holder from October of 2023, the Taylor Swift | The Eras Tour concert film.
Adam Aron, Chairman and CEO, AMC Entertainment, commented, “We want to congratulate our friends at Universal Pictures, Illumination Entertainment, and all those connected to The Super Mario Galaxy Movie for delivering a film that clearly delighted millions and millions of AMC and Odeon moviegoers. The Super Mario Galaxy Movie brought families, younger audiences, and longtime fans to our theatres in impressive numbers, in the highest grossing Easter holiday weekend ever for AMC and Odeon. It also allowed AMC to showcase the strength of our merchandise program, with Yoshi popcorn buckets flying off shelves all weekend. It’s also important to note that this record-setting 5-day Easter weekend performance for AMC and Odoen was not driven by a single title. Project Hail Mary, The Drama, HOPPERS, and so many other titles remain popular on our screens. We have long said that theatrical exhibition is strongest when there is a compelling and diverse slate of films for guests to enjoy. This was an extraordinarily successful holiday frame for AMC and Odeon and yet another example of that dynamic in action.”
Share this post