Apple Industries has announced an expansion of its cinema photo booth program through a new agreement with Cinemark, which will see Faceplace movie photo booths installed across the majority of its theaters nationwide. The company also confirmed the launch of new pilot programs with B&B Theatres and Classic Cinemas, further accelerating Apple Industries’ strategy to bring premium, revenue-generating experiential activations into top-performing cinemas across the U.S. As part of this expansion, Apple Industries has appointed Heather Blair as the head of cinema and studio partnerships, a newly created role focused on exhibitor growth, studio integrations, and strategic partnerships across the cinema ecosystem.
The Cinemark agreement marks Apple Industries’ second-largest single cinema deployment, following its rollout with Regal Entertainment Group. In parallel, B&B Theatres will begin its pilot program at its Flagship location in Liberty, Missouri, with additional premium locations planned. Classic Cinemas will also pilot Faceplace photo booths in select high-performing theaters. Faceplace’s movie photo booths are designed to integrate seamlessly into theater environments, offering customizable exterior wraps, branded photo strips, and studio-approved film and licensed content activations that create shareable, memory-driven moments for moviegoers.
In her role as Head of Cinema & Studio Partnerships, Blair will lead studio collaborations and support exhibitor relationships, with a focus on national and global expansion. Her efforts will center on aligning Faceplace’s photo booth platform with theatrical releases and cinema marketing initiatives. Blair, who also serves as Chairman of Women in Exhibition, brings decades of experience across cinema exhibition, experiential technology, and studio marketing.
“Cinemas create emotional, memorable experiences around movies,” said Blair. “Photo booths extend that experience beyond the screen — giving moviegoers something tangible to take home while providing exhibitors and studios with a powerful engagement and revenue tool.”
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