Already a leader in television broadcasting, YEOSU MBC chose to expand its business activities in 2016 to include the seven-screen CGV Kwangyang multiplex. “We poured a whole lot of time and effort into finding the best solution in the projection industry, and the choice was clear,” explains Jinho Lee, Business Operation Senior Manager at Yeosu MBC. “Barco technology really stands out from its competitors in all areas – ease-of-use, reliability and superior quality. There’s no cinema experience quite like a Barco cinema experience.”
Barco flagship laser: the cinema technology of the future
To secure CGV Kwangyang’s position as Korea’s most advanced theater, Yeosu MBC had already identified laser technology as the wave of the future. Company representatives pulled out all the stops during their evaluation of laser projection technology, visiting almost every laser projection site in Korea to verify on-screen picture quality, 2D, brightness and ease of installation and use. They found Barco laser projectors to have the ideal combination of innovation, simple and lamp-free operation, reliability and centralized network control – not to mention Barco’s excellent sales and service support, courtesy of Barco Korea and its partners. “But above all – it’s about the viewing experience. Barco is just better,” says Lee.
Korea’s first ‘all-laser cinema auditorium’
The largest theater in the CGV Kwangyang multiplex will be home to a Barco flagship laser DP4K-30L projector, while the other six smaller theaters will be equipped with 20,000 lumen Barco DP2K-20CLP laser phosphor projectors. “We’ll be able to offer Kwangyang moviegoers a cinema experience featuring the best possible imaging technology. Even better, our choice of Barco’s flagship laser and laser phosphor projectors simplifies operations and cuts costs, thanks to the absence of lamps,” Lee continues.
Youngwook Yoon, CEO of Yeosu MBC: “We believe that this ‘all-laser theater’ will be a new evolution in Korean cinema that will go down in history. We’re glad to write this history together with Barco.”
The new multiplex will open to the public at the end of December 2016.