National Popcorn Day returns on January 19, and Regal is making the 2026 holiday a celebration to be remembered. For one day only, every guest visiting a Regal location dressed in a movie-themed costume will receive a free large popcorn, turning theaters nationwide into a celebration of movies, moviegoers, and the snack that defines the cinematic experience.
“National Popcorn Day gives us the perfect excuse to reward cinema’s most passionate movie loving community for showing up, having fun, and celebrating movies together,” said Jake Bishop, Head of Food & Beverage at Regal. “On January 19, Regal will become the must-visit destination to enjoy the freshest, highest quality version of this cinema staple snack.”
To receive a free LARGE popcorn, participating Regal guests simply need to tell concessionists the beloved movies or iconic characters they are representing. On January 19, Regal moviegoers can also post their fandom-worthy fit checks at local theaters to Facebook, Instagram, TikTok, or X and tag @RegalMovies for a chance to win one of ten three-month Regal Unlimited passes.
Note that Regal has a few costume limitations to respect the comfort and safety of guests and staff. Moviegoers should not wear masks or face-obscuring hoods except when in designated photo op areas in theaters lobbies, while face paint and realistic prop weapons are prohibited at all times.
For frequent moviegoers needing to satisfy their popcorn cravings throughout the year, the discount Snack Saver program at Regal is back for 2026. Loyalty members purchasing Snack Saver will receive 50% off a large popcorn and large soft drink every 24 hours from sign-up through the end of the year. Regularly priced at $39.99, Snack Saver can be secured for only $29.99 from now through January 31.
To reach the next generation of passionate moviegoers, Regal is popping up an exclusive meta theater experience in Roblox to bring National Popcorn Day celebrations to the massive online gaming platform. Launching on January 19 for two weeks, Roblox players can interact with virtual Regal-themed experiences to earn special in-game popcorn-powered accessories as well as free popcorn to enjoy during their next IRL theater visit.
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