SEOUL AND LOS ANGELES – APRIL 3, 2017 – CJ 4DPLEX, the world’s leading 4D cinema company, left CinemaCon at Caesars Palace Hotel in Las Vegas with strong momentum as the company continues to expand the footprint and create buzz around its industry-leading 4DX technology.
In the span of one week, it was announced that 4DX would be coming to Rio de Janeiro, Brazil (via a partnership with United Cinemas International), Angola (with Cinemax) and Australia (with Village Cinemas) – all firsts for the experience that features motion seats and environmental effects to the movies. This news capped off a momentous March for CJ 4DPLEX, which in addition to the above milestones, opened three new 4DX-equipped theatre auditoriums in the U.S. – Regal’s Pointe Orlando and Cinépolis USA’s Vista and Pico Rivera locations in Southern California, all in less than one month.
Also at CinemaCon, CJ 4DPLEX unveiled 4DX seats with the newest “Sway” and “Twist” motions and a new VR Sports attraction unit (Bike Type), along with 4D versions of trailers for three highly-anticipated Hollywood blockbusters: Pirates of the Caribbean: Dead Men Tell No Tales, Guardians of the Galaxy Vol. 2and Transformers: The Last Knight – with visitors to the company’s booth able to demo the latest in immersive cinema technology.
With these new seat movements, 4DX now has the capability for 170 degrees of motion, including up and down movement possibilities while also allowing right, left and rotational movements simultaneously, creating a dynamic experience for action-packed scenes such as car chases, flying, rolling seas, and spacewalking. The4DX VR Sports unit further shows the potential of immersive cinema and attractions in the future. Bike Type (which was demoed at CinemaCon) as well as Kayak Type and Board Type units combine 4DX traditional motion synchronized seating with VR content, bringing sports and leisure activities to life.
“In March, we showed that the future possibilities for 4DX are virtually endless, as we continue to expand into new territories, grow our footprint in existing countries, and add new features and improvements to our already state-of-the-art technology,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “I am proud at how far 4DX has come in the five years it has been showcased at CinemaCon, encouraged by the meetings we had with studios and exhibitors from around the world, and am looking forward to all we will continue to accomplish through the rest of 2017.”
For CJ 4DPLEX photos from CinemaCon, visit HERE (Photo credit: Bryan Steffy / Getty Images).