Düsseldorf and Berlin (Germany), Paris (France), 23 March 2017/ CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group – ISIN: FR0011471291 TICKER: MAGIS, PEA-PME eligible), is pleased to announce that it has equipped 25 screens in 13 cinemas across Germany with EclairColor technology. In conjunction with these installations, Ymagis Group’s content services arm, Eclair, has overseen the EclairColor mastering of the film “The Lost City of Z”, opening in cinemas in Germany on 30 March. The film from critically- acclaimed director James Gray is distributed by StudioCanal in both Germany and France.
A revolutionary new digital high dynamic range (HDR) color solution that combines an innovative mastering process with the optimization of select projection technologies readily available today through CinemaNext, EclairColor provides cinemas with unparalleled image projection technology. EclairColor is available to all German cinema exhibitors, regardless of screen or type. The equipment can be used to play EclairColor mastered content (4K or 2K) as well as standard DCI content. The proprietary HDR technology will be showcased at a specially-built, 16-seat screening room at the upcoming CinemaCon convention from March 27-30 in Las Vegas (Nevada).
To date, a total of 45 screens are equipped with EclairColor in Germany (25), France (19) and Tunisia (1).
“EclairColor offers cinemas the opportunity to significantly improve projection quality at an affordable cost as well as benefit from flexible planning since EclairColor projection systems can be used to play content in both standard format (DCI) and EclairColor,” explains Karl-Joachim Lohkamp, General Manager of CinemaNext Germany. “With ‘The Lost City of Z’ in EclairColor, beautifully filmed by director of photography Darius Khondji, audiences will discover unprecedented image quality with richer colors and heightened details.”
“We are delighted to see German cinema exhibitors embracing our EclairColor HDR technology so rapidly after the re-release of ‘LA LA LAND’ back in February”, explains Jean Mizrahi, Founder and CEO of Ymagis Group. “As I indicated before, Germany is key to our European EclairColor roll-out strategy and with 13 cinemas and 25 screens, we believe it’s a great achievement for our teams and sign of confidence in our proprietary process.”
“Cinemas, from the earliest days, have been on the cutting edge of image and sound innovation, and they must remain an experience unlike any other,” explains Till Cussmann, Senior Vice President of CinemaNext. “The significant advantages that EclairColor provides are clearly visible to both audiences and exhibitors, which should greatly ease the adoption of this new technology by cinemas since we have rendered this process compatible with a range of existing projectors, allowing for virtually immediate access to our solution.”