Cinemark, the international cinema exhibitor and third largest exhibitor in the United States, is building on last year’s viral National Popcorn Day event by teaming up with Lowe’s for a two-day Bring Your Own Bucket celebration on Jan. 18 and 19 (National Popcorn Day), inviting guests to bring in their own container to fill with up to 400 ounces of popcorn for just $5. With social sweepstakes, discounts on gift cards and special beverages, plus $5 all-size popcorns for those without their own bucket, this year’s celebration will be the ultimate experience for popcorn lovers across Cinemark’s more than 300 U.S. theaters. Full details are available at Cinemark.com/popcornday.
“Last year’s Bring Your Own Bucket event for National Popcorn Day reimagined what this holiday could be for all movie-popcorn lovers, as people showed incredible creativity with their vessels and made the celebration truly unforgettable for both guests and our theater teams,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “This year, we are thrilled to build on that fun by teaming up with Lowe’s to make the experience even bigger and better. With two full days of festivities as well as special sweepstakes and promotions, we cannot wait to see how much this year’s celebration will heat up.”
BYOBucket – The Sequel
After a cinematic meet-cute on social media during the inaugural Bring Your Own Bucket event last year, Cinemark and Lowe’s are teaming up to take this year’s National Popcorn Day to the next level. On Sunday, Jan. 18, and Monday, Jan. 19, guests can bring any type of container – whether it’s a film-themed collectible, or an iconic blue Lowe’s 5-gallon bucket – and it will be filled with up to 400 ounces of craveable popcorn for just $5 plus tax. That is the equivalent of two XL popcorns at the concession stand. Those who bring the beloved Lowe’s buckets, available for purchase at Lowe’s stores and on Lowes.com, are exempt from the 400-ounce rule and are eligible to have their entire 5-gallon bucket filled. Food-grade bucket liners will be available upon request, and guests with the iconic Lowe’s buckets will also receive a special coupon for future popcorn cravings valid Feb. 1 through Feb. 26.
“Helpfulness is at the heart of the Lowe’s brand, and it shows up in the everyday moments customers share with family and friends — even a night at the movies,” said Jen Wilson, senior vice president and chief marketing officer at Lowe’s. “Our iconic blue bucket brings utility and delight wherever it goes, including the theater. Teaming up with Cinemark is a fun, simple way to give families even more value from something they already rely on throughout the year.”
“At Cinemark, popcorn is more than just a snack, it is the star of the show,” said David Haywood, Cinemark SVP of Food and Beverage. “Last year, Cinemark theaters sold nearly 5 billion ounces of our craveable popcorn. We start with the highest-quality kernels and pop them to perfection for that irresistible crunch and flavor. On National Popcorn Day, we are celebrating the gold standard that makes every magical movie moment pop.”
From Jan. 2 through Jan. 19, everyone can test their kernel-catching skills with an online popcorn bucket fill up game at Cinemark.com/popcornday, for the chance to win free popcorn for a year. Then on Jan. 19 only, all who follow Cinemark’s official Instagram account (@Cinemark) and tag three friends in the comments of the National Popcorn Day sweepstakes post will be entered to win a free large popcorn.
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