Cinemark announced it achieved an all-time high five-day Easter weekend domestic box office, driven by a diverse slate of compelling films and strong consumer engagement across the entire moviegoing experience. Audiences delighted in a cinematic celebration led by the galactic adventure of The Super Mario Galaxy Movie, as well as strong performances across a genre-spanning lineup including Project Hail Mary, Hoppers, The Drama and Dhurandhar The Revenge.
Through April 5, Cinemark has delivered its strongest year‑to‑date domestic box office since the pandemic, reflecting continued momentum driven by compelling content and consumer preference for theatrical experiences. Moviegoer engagement extended well beyond the screen as fans fully embraced the theatrical experience, driving the most successful merchandise program Cinemark has ever delivered for a single title. Immersive activations, including glitter popcorn and Super Mario Bros.-themed food and beverage offerings such as Dippin’ Dots, pizza and cocktails, added to the celebratory atmosphere.
Excitement also carried into the social platforms, with The Super Mario Galaxy Movie sparking vibrant social chatter as fans proudly shared themed merchandise moments, including the popular Yoshi and Luma popcorn buckets, along with photos and reactions marking the film’s arrival to theaters. Audiences continue to show strong enthusiasm for the shared, immersive experiences that only movie theaters can deliver. According to National Research Group data, 77% of Americans ages 12–74 went to the movies in 2025, with younger audiences demonstrating particularly high engagement, which is a positive indicator for the long-term strength of theatrical exhibition. At Cinemark, the number of guests seeing six or more movies per year surpassed 2019 levels for the first time since the pandemic. Additionally, 2025 marked the first year since 2019 in which more than half of Cinemark’s moviegoers also visited during the prior year, reflecting a growing return to consistent, habitual moviegoing.
“This record-breaking Easter weekend is a powerful reminder of the enduring consumer appeal for the shared, immersive experiences only movie theaters can provide,” said Sean Gamble, the president and chief executive officer of Cinemark. “Moviegoers turned out to experience the nostalgia and adventure of The Super Mario Galaxy Movie, while also enjoying a diverse lineup of films that offered something for everyone. These results are a testament to our studio partners for bringing such sensational stories to our screens and to our entire Cinemark team for creating a truly entertaining escape for our guests.”
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