The company’s official press release:
LOS ANGELES – July 7, 2016 – “The Secret Life of Pets” tops Fandango’s Fanticipation movie buzz indicator this week with an off-the-leash 94 points out of 100 points, and rules Fandango’s weekend ticket sales.
“Pets” is currently outselling the animated hit “Zootopia” at the same point in the sales cycle on Fandango.
“’The Secret Life of Pets’ is super-relatable to pet owners and enjoyable for all family members,” says Fandango Managing Editor Erik Davis. “’Pets’ arrives in a season where moviegoers are hungry for animated adventures with colorful characters, which should give it long legs throughout the summer.”
To celebrate the release of ‘’The Secret Life of Pets,’’ Fandango is offering exclusive digital and physical movie ticket gift cards featuring the pet stars from the movie here.
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation’s leading digital destination for moviegoers and fans with more than 49 million unique visitors per month.*
*According to comScore.