Harkins Theatres has announced plans to introduce 4D sensory immersive moviegoing experiences at three Arizona locations, with three additional locations to be announced soon. Partnering with Lumma 4D E-Motion, the Harkins 4D experience will incorporate full sensory-engaging effects, including synchronized motion seating, coordinated scents, air, water and environmental cues, to fully connect moviegoers with the on-screen action.
With the first new 4D auditorium set to open this August at Harkins Norterra in North Phoenix, audiences will be able to experience upcoming titles such as Insidious 6, Harry Potter and the Sorcerer’s Stone, Resident Evil, The Hunger Games: Sunrise on the Reaping, Jumanji 3 and Avengers: Doomsday, along with other highly anticipated releases. When it debuts, it will be the first and only 4D moviegoing experience in the state of Arizona.
“We are always looking for opportunities to enhance Harkins Ultimate Moviegoing in a way that meets our moviegoers’ high expectations,” said Mike Bowers, the chief executive officer and president of Harkins Theatres. “This new movie experience is fully immersive and fun while staying true to our standards for comfort, quality presentation and storytelling.”
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