Long Range Box Office Forecast: Prey for the Devil

Photo Credits: Lionsgate / Denis Crossan

This week’s tracking report caps off October with a look at Halloween weekend and a review of preceding releases for the month.

PROS:

  • Lionsgate’s Prey for the Devil will make a run at horror fans over Halloween weekend with the holiday itself landing on Monday. This will be the third frame of Halloween Ends, so there might be some room for an audience after that franchise sequel will inevitably end up front-loaded.

CONS:

  • Early tracking for Prey for the Devil is soft with a social media presence that’s comparable more to last year’s Antlers and Barbarian than Smile or The Black Phone, though there’s room for growth.

    Despite the distance from Halloween Ends, the latter title will still have an audience to contend with over the titular holiday frame. Black Adam will likely still be pulling solid numbers in its second frame as well, so pre-release buzz for Prey will be important toward beating expectations.

Long Range Box Office Forecast & 2022’s Upcoming Calendar
(as of 9/29/22)

Release Date Title 3-Day (FSS) Opening Low/High Range Pinpoint % Chg from Last Week Domestic Total Low/High Range Pinpoint % Chg from Last Week Estimated Location Count Distributor
10/7/2022 Amsterdam $13,000,000 – $18,000,000 +15% $40,000,000 – $65,000,000 +6% 2,500 Disney / 20th Century Studios
10/7/2022 Lyle, Lyle, Crocodile $18,000,000 – $23,000,000   $65,000,000 – $90,000,000   4,000 Sony / Columbia Pictures
10/14/2022 Halloween Ends $35,000,000 – $45,000,000   $65,000,000 – $84,000,000     Universal Pictures
10/21/2022 The Banshees of Inisherin           Disney / Searchlight Pictures
10/21/2022 Black Adam $55,000,000 – $70,000,000   $135,000,000 – $175,000,000     Warner Bros. Pictures
10/21/2022 Ticket to Paradise $12,000,000 – $17,000,000   $40,000,000 – $65,000,000     Universal Pictures
10/21/2022 Untitled Paramount           Paramount Pictures
10/28/2022 Prey for the Devil $6,000,000 – $11,000,000   $13,000,000 – $25,000,000     Lionsgate
10/28/2022 Tár (Nationwide Expansion; Limited on October 7)           Focus Features
10/28/2022 Till (Wide Expansion; Limited on October 14)           MGM / UAR / Orion

All above figures represent best and worst case scenarios for how each respective film is currently tracking based on existing market conditions and projected model fluctuation before release. These are not final forecasts.

Additional pinpoint opening weekend and domestic total projections are available to clients. For more information on forecasts, pricing, and availability, please contact us.

News Stories