Long Range Tracking: ‘The Kid Who Would Be King’ & ‘Serenity’

This week’s report takes a first look at the final weekend of January 2019, currently slated with the release of Fox’s The Kid Who Would Be King and Aviron’s Serenity.


  • The Kid Who Would Be King could benefit from its positioning as one of the first youth-friendly films of the year, getting a two-week jump on February 8’s The LEGO Movie 2. Initial trailers and the film’s high production value under director Joe Cornish could aid appeal to parents.
  • Matthew McConaughey and Anne Hathaway may provide enough star power for Serenity to counter-program the family-leaning opener.


  • Early Trailer Impact and social media trends are mixed for The Kid Who Would Be King, which is to be expected given the glut of family-driven holiday releases before it.
  • Distributor Aviron has a young history, so it remains to be seen how much marketing is employed closer to release. Serenity will also have to fend off a potentially strong second weekend from Glass and, likely, a number of Oscar candidates in varying stages of expansion.

8-Week Tracking

Release Date Title 3-Day Wide Release Tracking % Chg from Last Week Domestic Total Forecast % Chg from Last Week Estimated Location Count Distributor
12/12/2018 Once Upon a Deadpool (Limited Release) n/a n/a Fox
12/14/2018 Mortal Engines $13,000,000 -7% $46,000,000 -8% Universal
12/14/2018 The Mule $16,000,000 7% $80,000,000 Warner Bros.
12/14/2018 Spider-Man: Into the Spider-Verse $30,000,000 3% $135,000,000 4% Sony / Columbia
12/19/2018 Mary Poppins Returns $38,000,000 -5% $320,000,000 -9% Disney
12/21/2018 Aquaman $58,000,000 6% $212,000,000 6% Warner Bros.
12/21/2018 Bumblebee $20,000,000 $100,000,000 Paramount
12/21/2018 Second Act $7,000,000 $40,000,000 STX
12/21/2018 Welcome to Marwen $4,500,000 $22,000,000 Universal
12/25/2018 Holmes & Watson $17,000,000 $85,000,000 Sony / Columbia
12/25/2018 Vice (Wide) n/a $65,000,000 Annapurna
1/4/2019 Eli (2019) n/a n/a Paramount
1/4/2019 Escape Room $13,000,000 $32,000,000 Sony / Columbia
1/11/2019 A Dog’s Way Home $12,000,000 $40,000,000 Sony / Columbia
1/11/2019 Perfect Strangers n/a n/a Lionsgate / Pantelion Films
1/11/2019 Replicas n/a n/a Entertainment Studios
1/11/2019 The Upside $13,000,000 $39,000,000 STX
1/18/2019 Arctic Dogs $5,500,000 NEW $17,000,000 NEW Entertainment Studios
1/18/2019 Glass $67,000,000 $180,000,000 Universal
1/25/2019 The Kid Who Would Be King $15,000,000 NEW $50,000,000 NEW Fox
1/25/2019 Serenity (2019) $10,000,000 NEW $30,000,000 NEW Aviron
1/25/2019 Untitled STX Action/Thriller n/a n/a STX Entertainment

Tracking and forecasts are subject to change each week as marketing, reviews, and other factors are taken into consideration.

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