Advanced out-of-home entertainment technology and service provider Moving iMage Technologies (MiT) today announced a three-year strategic agreement with Alamo Drafthouse Cinema. Under the agreement, Alamo Drafthouse will deploy MiT’s DCS-branded cinema loudspeaker systems across its circuit, further enhancing its reputation for delivering premium, guest-focused theatrical experiences.
The agreement, which applies to all new theater construction, remodels, auditorium upgrades, and replacement speaker purchases during the term, is being launched with two premium large format (PLF) cinema upgrades at Alamo’s Brooklyn, NY and Littleton, CO locations. The auditorium upgrades feature Dolby Atmos immersive sound, enabling multidimensional audio placement and enhanced clarity, powered by DCS cinema loudspeaker systems as well as Barco laser projection systems. MiT is overseeing system design, integration, and commissioning services for the installations, working closely with Alamo Drafthouse to ensure seamless deployment and long-term performance. Completion is expected later in March.
The partnership underscores Alamo Drafthouse’s focus on delivering best-in-class cinematic experiences and extends MiT’s position as a trusted provider of premium cinema audio solutions. DCS loudspeakers, known for their premium features and quality workmanship, have been selected to support the enhanced audio performance requirements of these PLF auditoriums. While all cinema audio systems can utilize DCS loudspeakers, they are frequently chosen for high-performance and PLF environments where exceptional sound reproduction and durability are critical.
Key Project Components
- Barco laser projectors that incorporate proprietary HDR technology, delivering exceptional image clarity and featuring unprecedented brightness, profound blacks, and captivating contrast.
- Dolby Atmos has reinvented how entertainment is created and experienced, allowing creatives everywhere to place each sound exactly where they want it to go, for a more realistic and immersive audio experience.
- DCS Loudspeaker Systems including SC-423C 3-Way Screen Channel Loudspeakers, along with, delivering powerful, precise sound coverage throughout each auditorium. The system configuration supports the demanding technical standards of premium format presentations and features crisp dialogue and detailed mids.
- Additional DCS systems equipment package includes dozens of Dual 18-inch Cinema Subwoofers (model SB-7218), Surround Loudspeakers (model SR-1020, SR-1290 and SR-1590) and 18-inch Flyable Subwoofers (model SB-118F and SB-218F).
Chris Drazba, Chief Development Officer, Alamo Drafthouse Cinema, commented, “We have great confidence in Moving iMage Technologies as a trusted cinema solutions provider. We are excited by their acquisition of the marquee DCS line of cinema loudspeakers to their suite of proprietary products. Their technical expertise, service capabilities and commitment to performance, reliability, and innovation align closely with our mission to deliver exceptional moviegoing experiences for our guests.”
Moving iMage President and COO, Francois Godfrey, added, “We are honored by the Alamo Drafthouse team’s commitment to our new DCS loudspeaker line, building on our long-term partnership delivering premium cinema solutions and installation services. MiT brings decades of experience partnering with the leading innovators in the cinema equipment ecosystem, and we are [certain] Alamo will be very pleased with their multi-year commitment to the DCS product line. These intial premium upgrades underscore our mutual dedication to innovation, quality, and operational excellence across next-generation exhibition environments.”
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