Ecuadorian cinema chain Multicines recently opened a multiplex in the city of Guayaquil, in which all 11 screens are fully equipped with Christie RGB pure laser projectors. The installation was carried out by CES+ (Cinema Equipment & Supplies).
MCX, the multiplex’s largest theatre, is equipped with a Christie CP4330-RGB projector with 28,000 lumens and 4,096 x 2,160 resolution (4K). The rest of the screens have CP2309-RGB (8,500 lumens) and CP2320-RGB (18,000 lumens) 2K models, all of which are based on Christie Real|Laser illumination technology.
The multiplex includes a 4D E-Motion theatre with seating equipped with vibration and motion systems, as well as wind, water effects, and scents. It also has a premium large format (PLF) theatre called Multicines Xtreme (MCX) with Dolby Atmos sound, premium seating, and a giant screen measuring almost 200 square meters (2,152 square feet).
It also has a kids’ theater designed to give families and children a totally new experience. It includes seats in different colours and a slide that connects with a playroom at the back of the theater.
The new multiplex is located in the Mall del Río shopping centre in Guayaquil, the country’s largest city.
“RGB pure laser technology offers excellent quality coupled with energy efficiency,” Multicines General Manager Gonzalo López said in a press release. “It affords significant advances in customer experience, because both the quality of the colour as well as the high brightness are the absolute best available in the market.”
“Multicines has always kept up with the latest advances in technology for its cinema screens and has always given utmost priority to ensuring its audiences the best comfort possible,” Christie general manager for the Andes Region Diego López said in the press release. “We are [honored] that they opted for the superiority and brightness of our RGB pure laser projection systems for this cutting-edge multiplex which will give its spectators an incredible cinema-going experience.”
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