KNOXVILLE, Tenn., Dec. 7, 2016 /PRNewswire/ — Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, announces its national partnership with myLINGO, an app that offers an audio track for select films in Spanish for moviegoers. myLINGO has partnered with Regal to bring together bilingual multi-generational Hispanic families to enjoy an unprecedented movie experience.
“Growing up as first-generation Americans in a Polish speaking house, my brother and I never went to the movies with our parents because they had difficulty following the dialogue on screen,” said Olenka Polak, co-founder of myLINGO. “We developed myLINGO so other families won’t have the same experience. We want to make it possible for anyone to watch a film in the language that they are most comfortable using.”
The app works by listening to the theatre audio and plays back the full soundtrack, with the Spanish dialogue, through the headphones, perfectly synchronized with the action on screen. The audio track should be downloaded within the app before getting to the theatre, and is free exclusively through the app for a limited time.
“We are excited to expand the movie-going experience at Regal for the ever-growing Latino moviegoing audience. They now have the option to take their Spanish-speaking family to enjoy the film in their language of choice,” said Ken Thewes, Chief Marketing Officer at Regal Entertainment Group at Regal Entertainment Group. “With a wide variety of films like Rogue One: A Star Wars Story and Passengersopening this holiday season, we know multicultural families will be brought together in an unprecedented way at Regal.”
myLINGO’s app uses the microphone on a viewer’s smartphone (currently available for iOS) to “listen” to a film’s audio soundtrack once the movie has begun. The app, through a proprietary algorithm, delivers alternate language audio through the user’s headphones in perfect sync with the film. myLINGO audio tracks are studio-sanctioned Spanish versions of the film originally developed for international release.
Share this post