Unique X has announced an expanded technology partnership with Ster-Kinekor, South Africa’s leading cinema exhibitor. The agreement will see Ster-Kinekor migrate from its existing TMS service provider to the full Unique X RosettaBridge TMS suite across its national network.
The rollout will include RosettaBridge Theatre Management System (TMS), RosettaNet Circuit Management System (CMS), BaseKey KDM and Pulse services with the network-wide deployment scheduled for completion by April 1, 2026. At each cinema location, RosettaBridge TMS will serve as the central operational hub, providing automated show scheduling, playlist generation, real-time monitoring with seamless point-of-sale integration.
When combined with RosettaNet CMS, Ster-Kinekor gains centralized control and visibility across its entire circuit, enabling consistent programming, streamlined content workflows and uniform presentation standards nationwide. BaseKey KDM services will further enhance efficiency by securely automating KDM delivery, ensuring accurate and timely key distribution to every screen. Pulse will provide network wide real time monitoring of cinema operations including function status and work orders, providing visibility into employees and cinema locations, ensuring seamless management and oversight. Ster-Kinekor is a long-standing customer of Unique X’s Advertising Accord platform, which has supported the exhibitor’s cinema advertising operations for many years.
Roger Harris, the chief executive officer of Unique X, commented, “We are delighted to expand our partnership with Ster-Kinekor through the deployment of RosettaBridge, RosettaNet and BaseKey across their network. Ster-Kinekor has been a valued, long-term customer of Advertising Accord, and this transition to our TMS suite further demonstrates their trust in Unique X’s technology and vision. We look forward to supporting their continued innovation and operational excellence.”
A Ster-Kinekor spokesperson added, “Ster-Kinekor is committed to investing in technology that improves operational efficiency and ensures a consistently high-quality cinema experience. Migrating services to the Unique X RosettaBridge platform allows us to modernize our workflows while building on the strong foundation already established through Advertising Accord.”
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