Fifty Shades of Grey

In recent years social media has played an increasingly important role in the marketing of films. Facebook opened its doors in 2004, Twitter followed in 2006, and both quickly began to make an impact on how films were marketed and...

Universal Studio’s 2015 box office records continue to fall as the studio reached $5 billion worldwide faster than any other studio in history. It seems like every other month this year has brought another Universal release that has resonated with...

Fox Searchlight’s The Second Best Exotic Marigold Hotel was up one spot from Wednesday to move into first place on Thursday with $0.843 million. The ensemble comedy sequel was still down a sizable 9 percent from Wednesday, as it took...

Sony’s CHAPPiE grossed $1.099 million on Monday to lead the daily box office for a fourth consecutive day. However, the Neill Blomkamp directed sci-fi film continues to perform below its already modest pre-release expectations. CHAPPiE was down 69 percent from...

Sony’s CHAPPiE led the box office this weekend with $13.35 million. However, the Neill Blomkamp directed sci-fi film debuted below its already modest pre-release expectations. The film’s performance also represented the smallest first place take since Ouija led last year’s...

Warner Bros. reports that Focus once again claimed first place on Wednesday with $1.29 million, bringing its six-day domestic total to $23.35 million. The Will Smith/Margot Robbie con artist pic is running about 4.5 percent behind the pace of 2011’s...

February’s domestic box office closed out over $763.5 million, marking a 9 percent improvement over the same month last year. It also represents the third best February on record behind 2012 ($818.3 million) and 2009 ($770.2 million). To no surprise,...

February’s domestic box office closed out over $763.5 million, marking a 9 percent improvement over the same month last year. It also represents the third best February on record behind 2012 ($818.3 million) and 2009 ($770.2 million). To no surprise,...

As was widely expected, Warner’s Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below...

Universal’s Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday’s performance and down a sizable 58 percent from last Thursday....

Universal reports that Fifty Shades of Grey took in $1.77 million on Wednesday, representing a 58 percent drop from the same day last week. To date, the adaptation has earned $135.05 million domestically (9 percent ahead of the pace of...

Universal’s Fifty Shades of Grey grossed $2.27 million on Tuesday to continue to lead the daily box office. The successful erotic romantic drama increased 23 percent over Monday, but was still down 59 percent from last Tuesday. While it continues...