Novo Cinemas

“Making hay while the sun shines” is how John Sullivan of cinema advisers The Big Picture characterizes the current state of theatrical exhibition in Saudi Arabia—a market that, bucking current worldwide cinema trends, is continuing to grow in the latter...

By Debbie Stanford-Kristiansen, CEO, Novo Cinemas  The worldwide closure of cinemas in the wake of the global battle against the spread of coronavirus and the confinement of millions around the world to their homes has led to an unprecedented uptake...

Gulf region theater chain Novo Cinemas, like the vast majority of chains throughout the world, is currently shut down—but theaters being locked and projectors powered down doesn’t mean the chain is shirking on staying in touch with employees and customers...

Auditoriums specifically designed for young families continue gaining traction at cinemas around the world. Novo Cinemas, one of the largest exhibition circuits in the Middle East, is the latest chain to adopt the concept with its new “Novo Kids” auditorium...

Novo Cinemas unveiled a state-of-the-art flagship location at IMG Worlds of Adventure in Dubai, including the largest IMAX with Laser cinema in the country. The 12-screen multiplex, which opened on Feb. 14, has a futuristic design using more than 5,000...