In addition to the box office glory Jungle Book secured over the weekend it also joined an elite Twitter Club. It is one of nine films since January of 2014 to see an increase in tweets over its first three days of release, and one of only five which opened to over $20 million. What does this matter? Well it is a strong indication of great word of mouth and almost always indicates a leggy run which should allow it to rake in massive amounts of dollars in the coming weeks.
Given the strong critical reviews its looking like the film should be able to have a potential total gross of $360 million at the low end and $420 million on the upper end. That would put it in some pretty esteemed company as only six animated films have topped $360 million – Shrek 2 ($441m), The Lion King ($423m), Toy Story 3 ($415m), Frozen ($401m), Finding Nemo ($368m) and Despicable Me 2 ($368m). Jungle Book appears to be ready to take its place alongside these heavyweights in the coming weeks.
$20m+ Openers since January 2014 with increases in tweets over their first three days
|2/13/15||Kingsman: The Secret Service||34,057||36,907||46,173||$10.43||$36.21||3.54|
|1/29/16||Kung Fu Panda 3||10,428||11,723||18,569||$10.45||$41.28||3.42|
|4/15/16||The Jungle Book (2016)||32,271||48,222||58,370||$32.01||$103.26||?|
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