Unique X and CinemaNext have announced a strategic partnership at CineEurope 2026 to deliver full integration between Unique X’s RosettaBridge TMS (Theatre Management System) and CinemaNext’s PAA40+ Automation Adapter. The integration allows exhibitors to automate, monitor and control the energy consumption of every device in the booth and beyond – projectors, sound racks, lighting, HVAC and auxiliary systems – all driven by the cinema’s show schedule.
To mark the partnership, all Unique X RosettaBridge TMS customers will receive a free upgrade to RosettaBridge Plus, which includes the Eco power management integration with the PAA40+, when they purchase any PAA40+ device from CinemaNext. CinemaNext’s PAA40+ Automation Adapter brings smart control and real-time energy monitoring to cinema operations, switching and metering twelve outputs (up to 16A each) with downloadable energy reports, built-in DALI lighting control and up to twenty customizable macros.
“Energy is now one of the biggest costs in cinema operations, and exhibitors should not have to choose between sustainability and profitability. By integrating RosettaBridge with CinemaNext’s PAA40+, and offering every RosettaBridge customer a free upgrade to RosettaBridge Plus, we are giving exhibitors complete, schedule-driven control of every powered device in their cinema – saving money, saving energy and helping save the planet,” said Phil Morris, the CCO of Unique X.
“With the PAA40+, we set out to redefine how cinemas manage and optimize energy consumption. This partnership with Unique X unlocks that vision at scale by combining our advanced power automation and real-time monitoring with the industry-leading RosettaBridge TMS. Together, we are giving exhibitors a powerful, fully integrated solution to reduce costs, improve efficiency and accelerate their sustainability goals. We are delighted to partner with Phil and the team at Unique X,” said Araceli Vaello, VP Solutions, CinemaNext.
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