Saturday Update: As expected, Shazam! is on course to finish atop the box office again this weekend as it added $6.365 million on Friday, bringing its eight-day domestic haul to $76.1 million. The strongly received DC film from Warner Bros. looks to top $24+ million in its second frame.
Little scored a healthy debut for Universal with $5.37 million on opening day (inclusive of Thursday night shows). Comping not far behind the $6.59 million first day of What Men Want earlier this year, this high concept comedy marks another counter-programming success for producer Will Packer. We’re expecting around $15 million+ for the weekend based on current projections.
Beyond those titles, unfortunately, two of the weekend’s key openers significantly disappointed. Lionsgate’s Hellboy remake proved to open well below expectations with $4.93 million on opening day. That comes in 36 percent behind Ghost In the Shell‘s $7.66 million debut two years ago, and just ahead of Underworld: Blood Wars‘ $4.87 million first day several months before that. Poor reviews and a general lack of enthusiasm among even die hard fans — who still hold Guillermo del Toro’s previous two films in high regard — are contributing to the underwhelming start, which will likely give way to significant front-loading considering the month’s superhero competition. We’re projecting around $12 million for the weekend.
Opening even further below expectations based on pre-release tracking, Missing Link scored a lukewarm $1.611 million opening day yesterday. Despite positive reviews and the typically reliable Laika brand name — which has never debuted a film below a $12.6 million weekend (Kubo and the Two Strings) — the film’s limited marketing push, as well as the spotty history of stop-motion animation among today’s young audiences, are contributing to the under-performance. While a strong weekend multiple and staying power in the weeks ahead are generally still expected, we’re now projecting around $6 million for the opening frame.
Last but not least among the openers, and notably ahead of expectations, After took in $2.9 million on opening day Friday for distributor Aviron. That nearly doubles the $1.49 million first day of Midnight Sun last year, against which After had been closely tracking ahead of its debut. The studio projects a solid $7.7 million opening weekend.
Meanwhile, among holdovers: Pet Sematary grossed $2.93 million to begin its second frame, standing at $34.1 million after eight days; Dumbo added $2.27 million on Friday for an updated $83 million domestic cume; Captain Marvel tacked on another $2.21 million and cracked $380.1 million domestically; and, Us added $2.09 million for a new tally of $158.6 million.
Early weekend estimates are below with studio updates to follow on Sunday.
Early Weekend Estimates (Domestic)
FRI, APR. 12 – SUN, APR. 14
|2||Little (2019)||$15,400,000||—||2,667||—||$5,774||$15,400,000||1||Universal Pictures|
|3||Hellboy||$12,000,000||—||3,303||—||$3,633||$12,000,000||1||Lionsgate / Summit|
|4||Dumbo||$9,300,000||-49%||3,706||-553||$2,509||$90,059,162||3||Walt Disney Pictures|
|5||Pet Sematary||$9,000,000||-63%||3,585||0||$2,510||$40,121,660||2||Paramount Pictures|
|7||After (2019)||$7,700,000||—||2,138||—||$3,601||$7,700,000||1||Aviron Pictures|
|8||Us (2019)||$6,900,000||-50%||2,768||-744||$2,493||$163,452,425||4||Universal Pictures|
|9||Missing Link||$6,000,000||—||3,413||—||$1,758||$6,000,000||1||United Artists Releasing|
|10||The Best of Enemies||$2,200,000||-51%||1,705||0||$1,290||$8,301,570||2||STX Entertainment|
|12||Five Feet Apart||$1,500,000||-58%||1,473||-1011||$1,018||$43,861,394||5||CBS Films|
|1||How to Train Your Dragon: The Hidden World||$580,000||-71%||822||-1106||$706||$157,802,605||11||Universal / DreamWorks Animation|
|2||Tyler Perry’s A Madea Family Funeral||$320,000||-72%||475||-626||$674||$72,705,430||7||Lionsgate|
|3||No Manches Frida 2||$180,000||-56%||135||-140||$1,333||$9,042,565||5||Lionsgate / Pantelion Films|
|4||The Aftermath||$150,000||-58%||234||-110||$641||$1,420,397||5||Fox Searchlight|
|1||Cold Pursuit||$40,000||-41%||92||-26||$435||$32,121,587||10||Lionsgate / Summit|
|2||Ash is Purest White||$32,000||—||24||—||$1,333||$32,000||5||Cohen Media Group|
|4||Faith, Hope & Love||$7,800||-25%||6||-2||$1,300||$176,309||5||ArtAffects Entertainment|
|5||Girls of the Sun||$7,750||—||8||—||$969||$7,750||1||Cohen Media Group|
Friday Update: Lionsgate reports this morning that Hellboy earned an estimated $1.38 million from Thursday night shows at an estimated 2,700 locations. That registers 38 percent ahead of Resident Evil: The Final Chapter‘s $1.0 million start in January 2017, while coming in 23 percent behind Ghost In the Shell‘s $1.8 million kickoff in late March of the same year.
Meanwhile, Universal’s Little is off to a fair start with $735K earned from shows beginning at 7pm in 2,200 locations last night. That’s 26.5 percent off I Feel Pretty‘s $1.0 million start last April, although comps for original comedies are even less reliable than those of trend-heavy franchise pics.
Meanwhile, After banked $550K last night, while Missing Link reportedly took in $230K.
More updates throughout the weekend, and be sure to check out our earlier Weekend Forecast.