Monday May 13 to Sunday May 19
Spider-Man: Far From Home easily repeated this week atop the Twitter dashboard for new page likes with just over 17,000. That was more than three times the next closest challenger Dark Phoenix which had 5,615. Maleficent: Mistress Of Evil had the top tweet of the week for upcoming films thanks to its teaser trailer dropping on May 14, this also allowed it to be the most retweeted upcoming film on the week, narrowly edging out Spider-Man: Far From Home.
| Film | New Page Likes | Posts | Post Likes | Post Retweets |
| Spider-Man: Far From Home | 17,181 | 3 | 116,796 | 27,970 |
| Dark Phoenix | 5,615 | 20 | 143,305 | 25,261 |
| Maleficent: Mistress Of Evil | 3,271 | 3 | 62,987 | 28,697 |
| Aladdin | 1,605 | 18 | 17,382 | 3,836 |
| It: Chapter 2 | 1,435 | 1 | 4,057 | 635 |
Top 3 Posts:
| Movie | Date | Power* |
| Maleficent: Mistress Of Evil | 14-May | 8.2 |
| Spider-Man: Far From Home | 14-May | 8.2 |
| Dark Phoenix | 13-May | 8.1 |
| * Calculated by Likes + Shares + Comments |
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Maleficent: Mistress Of Evil was the film to beat on Facebook for the week where it led in most of the major categories including having the top post on the week, most post likes, and most post shares. Other strong titles included Aladdin which actually had to most new page likes on the week amongst al tracked upcoming films and where it was also one of the most active films on the service with 18 posts over the seven day period. Star Wars: The Rise Of Skywalker also had a strong week on the service despite opening in over 6 months and without a new trailer. Its top post on the week was on May 19 as the opening of The Phantom Menace took place exactly 20 years before, and the post showcased an epic Anakin/Darth Vader mashup poster from the film
| Film | New Page Likes | Posts | Post Likes | Post Shares |
| Maleficent: Mistress Of Evil | 5,188 | 3 | 88,134 | 47,058 |
| Aladdin | 9,431 | 18 | 79,760 | 11,877 |
| Star Wars: The Rise Of Skywalker | (2,369) | 10 | 55,250 | 10,632 |
| Dark Phoenix | 7,165 | 16 | 36,985 | 7,382 |
| Child’s Play | 2,580 | 3 | 32,343 | 19,629 |
Top 3 Posts:
| Movie | Date | Power* |
| Maleficent: Mistress Of Evil | 13-May | 8.3 |
| Star Wars: The Rise Of Skywalker | 19-May | 7.8 |
| Lion King | 19-May | 7.5 |
| * Calculated by Likes + Shares + Comments |
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Star Wars: The Rise Of Skywalker dominated the charts on Instagram over the past week. With a new post almost every day and almost each of those being among the biggest posts on the day is just phenomenal. Its biggest posts were to do with the 20th anniversary of The Phantom Menace and also an early concept art picture for Kylo Ren. Instagram is a hotbed of activity for the franchise so I can see it being a permanent fixture on the service for the next few months. Spider-Man: Far From Home was a notable second place across many metrics on the service despite only having three posts on the week. Its biggest splash came from its Tony Stark-Avengers Endgame reference which was also a huge hit on Facebook this week.
| Film | New Followers | Posts | Post Likes | Post Interactions |
| Star Wars: The Rise Of Skywalker | 43,270 | 7 | 1,620,272 | 1,632,476 |
| Spider-Man: Far From Home | 22,920 | 3 | 518,767 | 522,213 |
| Five Feet Apart | (5,087) | 4 | 360,395 | 362,761 |
| Aladdin | 20,935 | 15 | 221,424 | 223,275 |
| Godzilla: King of the Monsters | 5,707 | 18 | 139,717 | 141,272 |
Top 3 Posts:
| Movie | Date | Power* |
| Star Wars: The Rise Of Skywalker | 19-May | 9.4 |
| Star Wars: The Rise Of Skywalker | 17-May | 9.2 |
| Spider-Man: Far From Home | 14-May | 9.1 |
| * Calculated by Likes + Shares + Comments |
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| Click on the Titles to See Full Post |
Maleficent: Mistress Of Evil had the most discussed trailer of the week and was highly featured on Facebook and Twitter but Instagram was less receptive and it didn’t pierce our listing of top films or posts. Last week I had mentioned that the absence of Godzilla: King Of Monsters was somewhat glaring so it was nice to see it pop up on Instagram here this week and definitely buoys my expectations. However, the film to beat this Summer still is Spider-Man: Far From Home as it appears to be riding the Avengers: Endgame wave intentionally via social media to great effect.
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