CMX Cinemas announced that select assets of the IPIC brand, certain IPIC theater and restaurant locations, are now part of the CMX Cinemas portfolio. IPIC will continue as the consumer-facing brand at participating CMX-operated locations, preserving the elevated dine-in cinema experience, premium hospitality, luxury seating and chef-driven food and beverage offerings that IPIC guests know and love.
The transaction expands CMX Cinemas’ premium entertainment footprint and adds nine IPIC locations across Texas, Georgia, Florida, Maryland and New Jersey, including several distinctive restaurant concepts: The Tuck Room Gastro Lounge, City Perch Kitchen + Bar and Serena Pastificio. CMX Cinemas has retained the theater and restaurant teams serving guests at the acquired locations, helping ensure operational continuity and preserving the hospitality culture that has helped define the IPIC experience. Guests can continue to expect attentive service, premium amenities, elevated dining options and the same focus on creating memorable moviegoing experiences.
The participating CMX-operated IPIC locations include IPIC Houston and The Tuck Room Gastro Lounge in Houston, TX; IPIC Fairview in Fairview, TX; IPIC Austin in Austin, TX; IPIC Atlanta and Serena Pastificio in Atlanta, GA; IPIC Delray in Delray Beach, FL; IPIC Mizner Park and Serena Pastificio in Boca Raton, FL; IPIC North Miami Beach and The Tuck Room Gastro Lounge in North Miami Beach, FL; IPIC North Bethesda at Pike & Rose and City Perch Kitchen + Bar in North Bethesda, MD; and IPIC Fort Lee at Hudson Lights and City Perch Kitchen + Bar in Fort Lee, NJ.
The IPIC website and mobile app will continue to support ticketing, account access, guest communications, program information and the guest digital experience. CMX Cinemas also intends to continue investing in the IPIC guest experience, including hospitality, food and beverage offerings, premium seating and digital guest services, while preserving the dine-in cinema experience that makes IPIC a distinctive premium entertainment brand.
At participating CMX-operated IPIC locations, active and eligible IPIC Access memberships, points, gift card balances, rewards and guest benefits will be honored subject to applicable program terms and successful verification or authentication within the CMX/IPIC database. For most guests, no immediate action is required. Guests will be contacted directly if additional verification is needed.
Certain former IPIC locations are not operated by CMX Cinemas and are independently owned and operated by unrelated third parties. Those locations are outside this asset transition and will not operate within the CMX-operated IPIC network or participate in IPIC Access memberships, IPIC gift cards, IPIC points or IPIC guest benefits. Guests from those markets are welcome to visit participating CMX-operated IPIC locations, where eligible benefits can be reviewed and, when successfully verified or authenticated, honored under applicable terms.
“IPIC has long stood for a distinctive moviegoing experience built on hospitality, premium comfort and culinary service,” said Rafael Munoz, the chief executive officer of CMX Cinemas. “As we welcome IPIC into the CMX Cinemas portfolio, our priority is continuity for guests and team members. Guests should continue to experience IPIC as IPIC, with the same brand promise and elevated approach to hospitality.”
“This transaction is about more than theaters,” added Munoz. “It strengthens our position as a premium entertainment and hospitality company. By combining the strengths of CMX and IPIC, along with these unique restaurant brands, we can continue delivering experiences that bring guests together for movies, dining and social occasions.”
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