AMC Theatres and Regal Entertainment Group Launch Ticket Twosdays with AT&T

PRESS RELEASE


NEW YORK CITY — Today, AT&T* launches Ticket Twosdays with AMC Theatres and Regal Entertainment Group to reward customers with a free movie ticket when they buy one at full price** through AT&T THANKSSM.

AMC Theatres and Regal Entertainment Group are the two largest movie theatre chains in the country — with nearly 1,000 theaters and 13,000 movie screens combined. As the AT&T Ticket Twosdays program continues to grow, AT&T plans for other leading national and regional movie theater circuits across the country to join the list of participating theaters.

AT&T customers can head to att.com/attthanks to learn how to get their free movie ticket, exclusively through MovieTickets.com, a leading global provider of remote movie ticketing.

“It’s our way of showing our customers appreciation for doing all the things they already do,” said Jay Cary, Vice President, Customer Loyalty, AT&T. “We can’t thank our customers enough, which is why we chose to work with the biggest theaters in the U.S. so that customers can enjoy movies on us every Tuesday all around the country.”

“We join with National CineMedia and MovieTickets.com in sharing our excitement for this terrific AT&T promotion, which provides what we think is the best reward a customer can receive – an amazing experience at their local AMC theater,” said Stephen Colanero, Executive Vice President and Chief Marketing Officer with AMC Theatres.

“We are delighted to team up with AT&T on this massive promotion offering consumers a buy one get one free ticket with the Ticket Twosdays program through MovieTickets.com,” said Ray Nutt, Senior Vice President Business Relations for Regal Entertainment Group.  “We hope this gives moviegoers another reason to choose Regal for an exceptional moviegoing experience and see this summer’s hits on the big screen.”

“MovieTickets.com is thrilled to work with AT&T, Regal and AMC on Ticket Twosdays, which marks the largest consumer facing promotion in our 16 year history,” said Joel Cohen, CEO of MovieTickets.com. “This promotion not only brings great value to AT&T mobile subscribers, but also drives incremental box office for our industry by drawing larger audiences to theaters nationwide exclusively through our platform.”

AT&T Ticket Twosdays will also be promoted on the big screen in National CineMedia (NCM)’s FirstLook pre-show program in participating theaters, including a special AT&T FirstLook “takeover” on Tuesdays with AT&T branding throughout the show. AT&T Ticket Twosdays will also be promoted on NCM’s Lobby Entertainment Network (LEN) and on concessions products in participating theaters throughout the program.

The AT&T Ticket Twosdays collaborations were arranged with NCM through Group M’s MEC.

Learn more at att.com/attthanks.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Ticket Twosdays: AT&T postpaid wireless customers only (excl. employees & data-only customers). Buy one ticket for a Tuesday standard 2D movie at select theaters, get one of equal or lesser value free for the same movie. Limit one free ticket/week. Supplies of free tickets are limited; check att.com/tickettwosdays for ticket avail. prior to purchase. Online account validation required; must consent to receive validation code by SMS. Standard text messaging and data rates may apply.  Once validated will be directed to redemption site to purchase tickets. Discount automatically applied at checkout. Add’l restr’s apply. Terms subj. to change. Visit att.com/attthanks for complete details.

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