Barco and muvi Cinemas, the largest theater exhibitor in the Kingdom of Saudi Arabia (KSA), today announced plans to continue their longstanding partnership by expanding their footprint across the KSA. The new deal brings Barco’s award-winning laser projection to six brand-new theater locations, equipping 50+ screens with its Series 4 laser projectors and mFusion media servers.
muvi Cinemas has been a Barco laser-powered circuit since its inception in 2019, with Barco technology serving as the foundation of the exhibitor’s cinema footprint. Today, muvi Cinemas is the largest cinema operator in Saudi Arabia and continues to play a leading role in the country’s rapidly growing theatrical exhibition market.
The Barco Series 4 laser projection family delivers industry-leading image brightness, superior contrast, more vivid color, and improved clarity. With consistently high light output, Laser by Barco brings films to life with rich, vibrant colors, ensuring every frame is rendered with remarkable precision and detail. Barco mFusion combines state-of-the-art audio processing and live content streaming capabilities with a next-generation media server and is designed to work seamlessly with Barco Series 4 projectors.
The continued partnership reinforces Barco’s commitment to supporting exhibitors worldwide with innovative cinema technologies that elevate the moviegoing experience.
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