Today it was announced that Barco, a global leader in laser-powered cinema technology, is joining The Coca-Cola Company as an official presenting sponsor of this year’s CinemaCon, the world’s largest convention for the global cinema industry and the official convention of Cinema United. This marks the first time since rebranding as CinemaCon in 2011 that the convention will have two official co-presenting sponsors.
In addition to becoming a co-presenting partner, Barco will sponsor the new Trade Show Networking Reception held on the first day of CinemaCon on Monday, April 13. Barco will also once again bring its award-winning laser projection to the Colosseum and trade show with an eye-catching exhibition suite and purpose-built HDR by Barco laser theatre in Roman Ballrooms 3 and 4 at Caesars Palace.
“This new level of partnership by Barco represents an exciting first for CinemaCon as the convention continues to grow and expand on a global scale,” says Michael O’Leary, President and CEO of Cinema United. “Barco continues to be an incredible partner of exhibition, and by choosing to join Coca-Cola as an official co-presenting sponsor, they are taking their commitment to the global theatrical experience to new heights. We look forward to theirmcontinued leadership and support in the years ahead.”
“We’re proud to expand our relationship with Cinema United as the new co-presenting partner at CinemaCon,” says Gerwin Damberg, Executive Vice President of Barco Cinema. “Cinema is one of the most powerful storytelling mediums in the world, and the theatrical experience remains the best way for audiences to discover and share those stories together. At Barco, our focus is on continuous innovation, from laser projection to next-generation premium experiences, like HDR by Barco, that helps filmmakers present their work in the most compelling way possible. But technology alone doesn’t create the magic of cinema. It’s the collaboration between filmmakers, studios, exhibitors, and technology partners that brings stories to life for audiences around the globe. CinemaCon is where our industry comes together each year to celebrate that collaboration, share ideas, and look ahead to the next chapter of the theatrical experience. We’re excited to join Coca-Cola in supporting this year’s convention and celebrating the enduring magic of movies on the big screen.”
Hosted by Cinema United, CinemaCon is the world’s premier showcase of theatrical exhibition, taking place April 13-16 at Caesars Palace in Las Vegas.
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