Coca-Cola

Unattended retail solutions are redefining how audiences engage with concessions at the cinema. As theaters embrace innovations like Coca-Cola Freestyle machines and grab-and-go concession stands, they see reduced wait times for customers, lower overhead, and the potential for rising sales....

Consolidated Theatres is unveiling a new custom beverage flavor created by the refreshment experts at Coca-Cola exclusively for Consolidated Theatres. A proprietary blend featuring Fanta Cherry, Vanilla, and Lime flavors, the Consolidated Theatres Island Punch, debuts with the arrival of...

Nurturing and empowering the cinema leaders of tomorrow is a key part of this year’s ShowEast programming slate, with The Coca-Cola Company’s Mayson Spellman (national account director, AMC Theatres) hosting the Wednesday afternoon panel discussion “Today’s Industry Executives Leading Tomorrow’s.” ...

Rebecca Stein, the vice president of marketing & partnerships at National Amusements, will receive the ShowEast Coca-Cola Empowerment Award presented by The Coca-Cola Company. Ms. Stein will be presented with this special honor on Wednesday, October 25th as part of...

by Rebecca Pahle and Vassiliki Malouchou Small theaters and large, dine-in theaters or traditional concessions—movie theaters generate a ton of waste. We’re talking popcorn buckets, soda cups, plastic straws, and candy boxes —front-of-house items, or those used by consumers—but also...

ShowSouth is honoring one of Atlanta’s own, Bruce McDonald of Coca-Cola, with its 2019 “Statesman of the Year” Award. A 20-year veteran of The Coca-Cola Company, McDonald was vice president of strategic partnership marketing from April 2010 until April of...