Coca-Cola

by Rebecca Pahle and Vassiliki Malouchou Small theaters and large, dine-in theaters or traditional concessions—movie theaters generate a ton of waste. We’re talking popcorn buckets, soda cups, plastic straws, and candy boxes —front-of-house items, or those used by consumers—but also...

ShowSouth is honoring one of Atlanta’s own, Bruce McDonald of Coca-Cola, with its 2019 “Statesman of the Year” Award. A 20-year veteran of The Coca-Cola Company, McDonald was vice president of strategic partnership marketing from April 2010 until April of...

Elizabeth Frank, executive vice president, worldwide programming, and chief content officer for AMC Theatres, will receive the first annual “ShowEast Empowerment” Award presented by The Coca-Cola Company. Frank will be honored on Wednesday, October 16 as part of the ShowEast...

PRESS RELEASE ATLANTA, GA, March 7, 2019: The Coca-Cola Regal Films annual student filmmaking program announced Olivia Wilde, director, actor and activist, as its celebrity ambassador to mentor film students and serve on the Red Ribbon Panel to help choose...

PRESS RELEASE KNOXVILLE, Tenn., Oct. 19, 2017 /PRNewswire/ — Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, along with Coca-Cola announce the return of the premiere student film program in...

PRESS RELEASE Kortrijk, Belgium, 19 June 2017 – Ensure truly engaging movie experiences, that’s the joint goal of digital cinema leader Barco and Coca-Cola. As the official corporate sponsor of CineEurope 2017, Coca-Cola has now joined forces with Barco to...

Interview with Alban Dechelotte, Senior Entertainment Marketing Manager, The Coca-Cola Company  A lot of people outside of the gaming community have difficulty understanding the appeal of eSports. When did Coca-Cola see the potential of the concept?   We began to see...

PRESS RELEASE KNOXVILLE, Tenn., March 29, 2017 /PRNewswire/ — Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, and Coca-Cola announced Julian Conner and Tom Teller from Chapman University are the...

PRESS RELEASE NORWOOD, MA; January 16, 2017 – National Amusements, Inc., a world leader in the motion picture exhibition industry, today announced that they have reached a multi-year agreement with The Coca-Cola Company. Coca-Cola will serve as the exclusive soft drink provider...

Eighteen years ago, Coca-Cola launched the inaugural edition of what was then called the Coca-Cola Refreshing Filmmaker’s Award, offering students from participating film schools the opportunity to compete for their short film to be screened at select cinemas nationwide. The...

PRESS RELEASE ATLANTA, Oct. 18, 2016 — Coca-Cola and Regal Cinemas are bringing back one of the longest-running branded student film programs in the country. The two companies are teaming up to announce the return of a student filmmaking initiative...