Captain America: Civil War starts its run at the global box office with a $200 million head start from 37 territories a week ahead of its North American debut.
The latest flick from the Marvel Cinematic Universe opened in around 63% of the overseas marketplace this weekend, crushing several box office records in key markets –including the biggest opening weekend of all time in Brazil, Mexico, and the Philippines.
Disney estimates the opening at -5% behind last year’s Avengers: Age of Ultron, +26% ahead of Iron Man 3, +26% ahead of Avengers, and +157% ahead of Captain America: The Winter Soldier when taking into account the same territories and their respective exchange rates over the past year. Key markets in Europe has seen a currency devaluation in that time period, causing a potential disconnect when looking at historical U.S. Dollar comparison between individual titles.
The weekend’s overseas numbers do not include several key markets, including China, Russia, Italy, and Argentina. Civil War will debut in those markets simultaneously with North America next weekend.
A regional breakdown for the overseas opening weekend is included below:
South Korea is the film’s top overseas market, where it recorded the #3 industry opening weekend of all time with $28.9 million. Australia also put up double digits in the million with a $10.9 million debut, the third biggest opening weekend for a Disney release. Taiwan brought in $8.1 million, while the Philippines recorded its biggest opening weekend of all time with $7.5 million. Japan was the only overseas market where Civil War didn’t claim the top spot, but the film was nevertheless able to finish its opening frame there with a $7.1 million haul. Other strong regional debuts came from Hong Kong ($6.8M), Thailand ($6M), and Malaysia ($5.1M).
Mexico recorded the #1 industry opening of all time with a $20.9 million take, the weekend’s second largest sum from all overseas markets. Brazil also saw Civil War establish the same record with a $12.3 million take.
The United Kingdom experience the second biggest opening day and weekend of all time with Civil War, which grossed $20.5 million to come in third among all overseas markets. France recorded the biggest opening day of the year en route to a $10.1 million bow. Germany also performed exceptionally well with an $8.1 million take, the market’s biggest 4 day opening weekend of 2016 thus far. Spain’s $4.4 million debut is the market’s second biggest 3 day opening of 2016, behind fellow Disney release The Jungle Book.
IMAX screenings contributed $9.6 million of the weekend take from 205 screens worldwide. That amounts to a $47k per-screen average, nearly doubling its predecessor’s $25k PSA on IMAX screens over the same weekend. Civil War expands to 750 additional IMAX screens with next week’s release in North America and China.
IMAX is reporting a stellar per-screen average results across its key markets this weekend:
Hong Kong IMAX: $112K (4 screens)
Sweden IMAX: $100K (1 screen)
Taiwan IMAX: $75K (8 screens)
Vietnam IMAX: $60K (1 screen)
Netherlands IMAX: $60K (6 screens)
Australia IMAX: $58K (5 screens)
France IMAX: $55K (6 screens)
Indonesia IMAX: $54K (5 screens)
Philippines IMAX: $53K (8 screens)
Captain America: Civil War will reach theaters in Italy (May 4), Russia (May 5), Argentina (May 5) and China (May 6) by next weekend. Additional markets opening next weekend also include Croatia, Czech Rep, Greece, Hungary, Lebanon, Slovakia, Slovenia, Ukraine, Poland, Turkey, New Zealand, India, Trinidad, and Uruguay.
Share this post