CinemaNext has announced a new technology distribution agreement with Scrabble Entertainment DMCC, for CinemaNext’s proprietary solutions in the Middle East. Under this exclusive agreement, Scrabble will sell CinemaNext’s hardware and software solutions, including its P-SBOX15 family of boothless cinema solutions, 3D mover and PAA20+/40+ Automation Adapter throughout the Middle East.
The P-SBOX is an active enclosure customized for specific digital cinema projectors. It allows cinema exhibitors with space restrictions to integrate this “hushbox” solution directly inside any auditorium without compromising the moviegoing experience, thanks to a powerful noise reduction system and lifting systems either suspended from the ceiling or from the back wall. Designed by CinemaNext’s Solutions team, based in Valencia, Spain, the P-SBOX is compatible with select DCI-compliant projection systems from Christie, Barco and Sharp (formerly NEC).
CinemaNext’s PAA20+/40+ Automation Adapter interfaces digital cinema playback equipment with existing cinema control systems, enabling fully automated presentations without manual intervention. The adapter converts network or serial control signals from digital cinema servers into relay closures, triggering downstream equipment including projectors, lighting dimmers, HVAC controls, audio processors and other electric circuits within the cinema.
The 3D Mover automates passive 3D presentation in projection booths, eliminating manual switching between 2D and 3D screening modes. When a 3D screening is scheduled in the theater management system, the motorized slider automatically positions the polarizing filter in the projection light path. Following the 3D presentation, the system retracts the filter for subsequent 2D screenings without operator intervention. Automated format switching reduces human error associated with manual filter placement, ensures consistent 3D image quality across all presentations.
“We are thrilled with this new distribution agreement with our partner Scrabble, a respected and leading cinema exhibition & content services company in Middle East, we have had a close professional relationship with for years,” explained Araceli Vaello, the vice president of CinemaNext Solutions. “Scrabble is the right partner to sell our products across the region. They understand the needs of our industry and will increase the demand for these products in their marketplace and new territories.”
“Making their proven P-SBOX, 3D mover and PAA20+ automation adapter technology available throughout the Middle East region through us, offers our industry more quality and economical options for cinema exhibitors,” added Pruthu Shah, the chief executive officer of Scrabble Entertainment DMCC. “We want to make CinemaNext’s cinema product line locally available. It is a natural choice for us to serve as a partner for their well thought out and thoroughly proven solutions. CinemaNext has demonstrated to us over years their deep commitment to quality product design. We enjoy a shared synergy and look forward to an increasing level of commerce with CinemaNext as a result of this distribution agreement.”
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