ClassPass, the lifestyle membership that provides access to thousands of fitness and wellness experiences worldwide, has announced that members can now use credits to book offerings at Regal Cinemas (including Edwards and United Artists), Marcus Theatres, and LOOK Dine-In Cinemas.
Members can book both ticket-only and bundled experiences at participating locations directly through the ClassPass app across more than 190 locations in Arizona, California, Florida, Georgia, Montana, and Texas, with more launching soon.
The news follows last August’s announcement of a collaboration between ClassPass and AMC Theatres that allows ClassPass users to redeem credits to book standard 2D movie tickets at participating AMC locations directly through the ClassPass app, with specific showtime selection completed at the theater. The commercial partnership is supported through EBG, a leading entertainment and travel commerce platform that connects brands to high-value experiential offerings and new benefits for their members.
“As of January 2026, reservations at Major Rocket movie brands (including AMC Theatres) on ClassPass increased 52% from launch in August 2025, showing us that users are actively seeking out lifestyle experiences on the app beyond traditional fitness and wellness,” said Claire Goodill, Director of Strategic Partnerships at ClassPass. “By expanding moviegoing on ClassPass, we’re giving members more ways to use their credits with options that fit their schedules and interests, while driving incremental revenue for the cinemas they attend.”
“EBG is proud to partner with ClassPass to unlock a new category of entertainment for their members,” said Lisa Checchio, Chief Commercial Officer at EBG. “By connecting ClassPass to our network of movie theater partners, we’re making it simple for their members to discover new experiences—bringing even more choice, easier access, and fun to their everyday lives.”
ClassPass members can choose from a variety of options at the additional movie theaters. At Regal Cinemas, available choices include single- and two-ticket vouchers, as well as ticket-and-concession bundles featuring popcorn and fountain drinks. Marcus Theatres and LOOK Dine-In Cinemas offer single- and multi-ticket vouchers, with packages varying by location.
Share this post