Saturday Estimates: FURIOSA and GARFIELD Kick Off the Memorial Day Weekend Box Office

Furiosa. Courtesy of Warner Bros.

SATURDAY: Early weekend estimates are painting a dire picture for Memorial Day weekend.

Furiosa: A Mad Max Saga posted a $10.4M Friday (including Thursday’s $3.5M from pre-shows) from 3,804 locations. The film is skewing heavily male at this juncture (62%), with three-quarters of the audience coming in above the age of 25. The film is on pace for an underwhelming $30M 3-day frame, with an equally uninspiring $35M 4-day haul—well below pre-release tracking

The weekend’s other major wide release, Sony’s The Garfield Movie, is showing similar struggles in the domestic market. An $8.4M Friday from 4,035 locations puts the family film on track for a $25M 3-day debut, with a 4-day haul tracking in the low $30M range.

Check back in on Sunday for our full report.

FRIDAY: Warner Bros.’ Furiosa: A Mad Max Saga and Sony’s The Garfield Movie launched their domestic release with Thursday afternoon previews, kicking off what is expected to be a somewhat muted Memorial Day weekend at the box office.

Furiosa began its journey with a $3.5M haul from 3,400+ locations, with previews starting at 3 pm, slightly below the $3.7M earned by its 2015 predecessor, Mad Max: Fury Road ($45M opening weekend). Those figures are considerably below the $5M in Thursday preview grosses earned by 20th Century Studios’ Kingdom of the Planet of the Apes earlier this month ($58M opening weekend).

Sony’s The Garfield Movie brought in $1.925M from 3,243 locations, with previews starting at 2pm. That performance is a slight improvement over last week’s Thursday previews for Paramount’s IF, which got off to a $1.75M start. IF gained significant walk-up business throughout the weekend and finished its opening frame with $33.7M.

Furiosa. Courtesy of Warner Bros.

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