IMAX has announced a new company record for first quarter global box office in 2023 with $282.2M, beating its previous best set in 2016 by more than $10M. The record-breaking results were powered by a mix of global releases, providing IMAX with the highest grossing quarter ever for local language releases.
IMAX delivered a record $86.3M in box office for local language films in the first quarter — 31% of the company’s overall global box office for the first three months of the year. A slew of successful releases from key film industries throughout the world contributed to the results, including: $61.3M in Chinese New Year box office, a new record for local language box office in China’s peak moviegoing period. China Film Group’s The Wandering Earth 2 now stands as IMAX’s highest grossing local language film of all time. Initially released in Japan in November, Toho’s Suzume climbed to IMAX’s second highest grossing Japanese local language film of all time. In India, Yash Raj Films’ Pathaan, delivered IMAX’s biggest global opening weekend of all time for an Indian film. IMAX expects to program 30 to 40 local language titles in 2023.
James Cameron’s Avatar: The Way of Water was the highest grossing IMAX release of the quarter and has now generated $255M in IMAX, which is the company’s highest grossing first-run release of all time. IMAX also delivered strong performances with Hollywood blockbusters including Creed III, which is now the highest grossing sports film of all time in IMAX. The coming weeks will see a number of high-profile releases debut across the IMAX network, including Universal Pictures’ The Super Mario Bros. Movie, Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 and the French local language film The Three Musketeers: D’Artagnan.
“The first quarter is an excellent indicator of the promise we see in 2023 — a year in which we expect to return to our record-breaking levels of box office from 2019,” said Rich Gelfond, the chief executive officer of IMAX. “Our best-ever box office for the quarter demonstrates that IMAX is wholly unique in its ability to capitalize on both Hollywood and local language box office, and our diversifying content portfolio remains a key, successful pillar of our global growth strategy.”