This week, our Long Range Forecast is joined by two wide releases slated to open on May 12: King Arthur: Legend of the Sword and Snatched.
Director Guy Ritchie returns with another uniquely stylized period film aiming for mainstream success following 2015’s The Man from U.N.C.L.E. and his very successful two Sherlock Holmes films. Initial trailers have offered up the kind of frenetic energy fans have come to expect from Ritchie’s work, making it well-placed for an early summer release. Timing is crucial, though, and opening against the second weekend of Guardians of the Galaxy Vol. 2 is the opposite of an enviable task. Much like Ridley Scott’s Robin Hood opened one week after Iron Man 2 in May 2010, Legend of the Sword will be catering mainly to adult male crowds interested in the filmmaker’s take on the classic character.
For the ladies, Amy Schumer returns with her second feature film as the leading star following her success with 2015’s Trainwreck. Goldie Hawn’s motherly role to Schumer’s character should make this an appealing option for mothers and daughters over Mother’s Day weekend. Pre-release buzz at this time is comparable to that of Melissa McCarthy vehicles Tammy and The Boss.
This Week’s Changes & Other Additions
- CHiPS continues to struggle building buzz ahead of next week’s opening, particularly on Twitter. Its saving grace remains the fact that comedies have been few and far between so far this year, but our expectations remain quite modest.
- Life has gained a bit of momentum of this week thanks to solid industry tracking and social media activity. Our primary concern for it remains the heavy amount of competition that will still exist in the market when it opens next week.
- Ghost In the Shell has lost some momentum in overall male and female interest this week, although that could easily be a temporary effect caused by the crowding March market.
- BH Tilt’s Lowriders is also slated to open on May 12, but we’re holding off on forecasts until its release strategy is confirmed.
Check out our forecasts for these and other upcoming films in the table below.
|Release Date||Title||3-Day Wide Opening||% Chg from Last Week||Domestic Total||% Chg from Last Week||Location Count||Distributor|
|3/24/2017||Life (2017)||$16,000,000||14%||$50,000,000||7%||3,000||Sony / Columbia|
|3/31/2017||The Boss Baby||$24,000,000||$83,000,000||3,800||Fox / DreamWorks Animation|
|3/31/2017||Ghost in the Shell (2017)||$37,000,000||-8%||$95,000,000||-10%||3,400||Paramount / DreamWorks|
|4/7/2017||The Case for Christ||$3,500,000||$14,000,000||Pure Flix|
|4/7/2017||Going In Style (2017)||$12,500,000||$49,000,000||Warner Bros. / New Line|
|4/7/2017||Smurfs: The Lost Village||$21,500,000||$78,500,000||Sony / Columbia|
|4/14/2017||The Fate of the Furious||$110,000,000||$264,000,000||Universal|
|4/21/2017||Born in China||$5,500,000||$19,000,000||Disneynature|
|4/21/2017||LEAP!||$6,000,000||$19,000,000||The Weinstein Company|
|4/21/2017||The Promise||$2,250,000||$4,000,000||Open Road Films|
|4/28/2017||The Circle||$13,000,000||$40,000,000||STX Entertainment|
|4/28/2017||How to Be a Latin Lover||$6,500,000||$23,000,000||Lionsgate|
|5/5/2017||Guardians of the Galaxy Vol. 2||$160,000,000||$400,000,000||Disney|
|5/12/2017||King Arthur: Legend of the Sword||$23,000,000||NEW||$67,000,000||NEW||Warner Bros.|
Shawn Robbins, Alex Edghill, and Jesse Rifkin contributed to this report.