Long Range Forecast: ‘All I See Is You’ & ‘American Assassin’

This week’s Long Range Forecast welcomes two releases slated for September 15 openings. We’ve also updated a handful of other upcoming releases in the chart below.


  • American Assassin (Lionsgate) has the benefit of source material to cull existing fans from, as well as Michael Keaton’s adult audience combined with Dylan O’Brien’s younger audience.
  • All I See Is You will hope to appeal to fans of Blake Lively, who turned 2015’s The Age of Adaline into a solid mid-range performer with positive word of mouth that generated $42 million domestically.


  • Coming off the heels of summer and the previous week’s It, we feel American Assassin is more likely poised to perform along the modest levels of The November ManA Walk Among the Tombstones, etc. Social media buzz is fairly muted this far out from release.
  • Likewise, All I See Is You‘s target female audience could be preoccupied with Home Again (opening the week before) if reception for the latter film is positive.

This Week’s Changes & Other Notes

  • With both Dunkirk and Girls Trip looking to enjoy lengthy runs, we’ve slightly lowered our expectations for Atomic Blonde — however, marketing has been strong and we remain optimistic in its overall potential.
  • The Emoji Movie should benefit from a lack of kid-oriented films in the late summer market. Strong marketing is aiding our latest forecast bump.
  • The Dark Tower hasn’t picked up significant steam across social media channels, which is something of a minor concern for an established property. There’s still some time for things to pick up but July’s slew of well-received holdovers could further dampen overall interest and potential unless reviews for Tower are strong.
  • Our first public forecast for Detroit is now included in the chart.
  • Kidnap‘s lack of marketing reach remains a concern ahead of its release in two weeks.
  • Immediately prior to publication, Paramount moved Darren Aronofsky’s mother! to a slated September 15 wide release. We’re currently holding off public forecasts until a trailer is available.

The Forecast: 

Release Date Title 3-Day Wide Opening % Chg from Last Week Domestic Total % Chg from Last Week Location Count Distributor
7/28/2017 Atomic Blonde $26,000,000 -5% $82,500,000 -10% 3,200 Focus Features
7/28/2017 The Emoji Movie: Express Yourself $30,000,000 3% $105,500,000 3% 3,700 Sony / Columbia
8/4/2017 The Dark Tower $33,000,000 -21% $84,000,000 -21% 3,700 Sony / Columbia
8/4/2017 Detroit $13,000,000 NEW $31,000,000 NEW 2,300 Annapurna Pictures
8/4/2017 An Inconvenient Sequel: Truth to Power n/a n/a n/a Paramount
8/4/2017 Kidnap $4,000,000 -20% $9,000,000 -25% 2,000 Aviron
8/11/2017 Annabelle: Creation $27,000,000 $61,000,000 Warner Bros. / New Line
8/11/2017 The Glass Castle $3,500,000 $10,500,000 Lionsgate
8/11/2017 The Nut Job 2: Nutty By Nature $12,000,000 $40,000,000 Open Road
8/18/2017 The Hitman’s Bodyguard $19,000,000 $57,000,000 Lionsgate / Summit
8/18/2017 Logan Lucky $12,000,000 $39,000,000 Bleecker Street
8/25/2017 All Saints $4,000,000 $12,000,000 Sony / Columbia
8/25/2017 Birth of the Dragon $2,500,000 $5,500,000 BH Tilt
8/25/2017 Crown Heights n/a n/a Amazon Studio / IFC Films
8/25/2017 A Gentleman n/a NEW n/a NEW FIP
8/25/2017 Polaroid $9,000,000 $23,500,000 TWC / Dimension
8/25/2017 Tulip Fever n/a n/a Weinstein Company
8/30/2017 Leap! $4,500,000 $15,800,000 The Weinstein Company
9/1/2017 Renegades $4,000,000 $9,500,000 STX Entertainment
9/1/2017 Unlocked n/a n/a Lionsgate Premiere
9/8/2017 Home Again $12,000,000 $45,000,000 Open Road Films
9/8/2017 It $40,000,000 $100,000,000 Warner Bros. / New Line
9/15/2017 All I See Is You $6,500,000 NEW $15,600,000 NEW Open Road
9/15/2017 American Assassin $10,000,000 NEW $25,000,000 NEW Lionsgate
9/15/2017 mother! n/a NEW n/a NEW Paramount

Shawn Robbins and Alex Edghill contributed to this report.