Long Range Tracking: ‘Tyler Perry’s A Madea Family Funeral’

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This week’s report takes an early look at the first wide release currently scheduled for March: A Madea Family Funeral. While Lionsgate still has Chaos Walking slated for the March 1 weekend as well, we expect a release delay to be announced soon as the film remains in production.

Tyler Perry’s A Madea Family Funeral
Opening Weekend Range: $23 – 30 million

PROS:

  • Tyler Perry’s loyal fan base is expected to return for what the actor/filmmaker has promised will be the final Madea movie, a series which has earned an impressive $496.5 million domestically across eight films dating back to 2005.
  • Positioned nearly one month after What Men Want, the film has enough breathing room to build significant interest as the next major comedy to be driven by a similar audience.
  • Early Trailer Impact metrics are encouragingly ahead of Night School at the same point before release.

CONS:

  • Front-loading is likely given the built-in fan audience, while opening two weeks before Jordan Peele’s Us could hinder staying power on some level.

8-Week Tracking

Release Date Title 3-Day Wide Release Tracking % Chg from Last Week Domestic Total Forecast % Chg from Last Week Estimated Location Count Distributor
1/11/2019 A Dog’s Way Home $13,000,000 8% $44,000,000 10% 3,000 Sony / Columbia
1/11/2019 On the Basis of Sex (Expansion) n/a n/a 2,000 Focus Features
1/11/2019 Replicas $3,500,000 NEW $7,500,000 NEW 2,500 Entertainment Studios
1/11/2019 The Upside $12,000,000 -8% $36,000,000 -8% 3,000 STX
1/18/2019 Glass $67,000,000 $180,000,000 3,700 Universal
1/25/2019 The Kid Who Would Be King $10,000,000 -33% $40,000,000 -20% Fox
1/25/2019 Serenity (2019) $7,000,000 -30% $21,000,000 -30% Aviron
2/1/2019 Miss Bala $10,000,000 $28,000,000 Sony / Columbia
2/8/2019 Cold Pursuit $13,000,000 $40,000,000 Lionsgate / Summit
2/8/2019 The LEGO Movie 2: The Second Part $60,000,000 $213,000,000 Warner Bros.
2/8/2019 The Prodigy n/a n/a Orion Pictures
2/8/2019 What Men Want $25,000,000 $63,000,000 Paramount
2/13/2019 Isn’t It Romantic $14,000,000 $54,000,000 Warner Bros.
2/14/2019 Alita: Battle Angel $14,500,000 $41,000,000 Fox
2/14/2019 Fighting with My Family n/a n/a MGM
2/14/2019 Happy Death Day 2U $24,000,000 $52,000,000 Universal
2/22/2019 How to Train Your Dragon: The Hidden World $44,000,000 $155,000,000 Universal
2/22/2019 Rhythm Section n/a n/a Paramount
2/22/2019 The Turning n/a n/a Universal / Amblin
3/1/2019 Chaos Walking n/a n/a Lionsgate
3/1/2019 Greta n/a n/a Focus Features
3/1/2019 Tyler Perry’s A Madea Family Funeral $27,000,000 NEW $68,000,000 NEW Lionsgate

Tracking and forecasts are subject to change each week as marketing, reviews, and other factors are taken into consideration.

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