Lumma and Regal are continuing a collaboration to implement the roll-out of additional Magnify 8 locations across the U.S., marking a milestone in the expansion of the haptic seating technology. In December 2024, Regal Premium Experience (RPX) introduced Lumma’s Magnify 8 technology in select rows at the Pinnacle theater in Knoxville. Following strong audience support, the technology was installed at the Regal Boise theater in July 2025. In December 2025, two new auditoriums featuring Magnify 8 opened at Regal Sherman Oaks Galleria timed to the release of Zootopia 2 and Avatar: Fire and Ash. In early 2026, new Magnify 8 auditoriums also opened in New York and California at Regal Destiny USA, Regal Mira Mesa, and Regal Temecula.
As part of this ongoing expansion, Lumma and Regal will deploy Magnify 8 across 12 additional auditoriums. Two of those installations are already in the pipeline and set to start soon. Upcoming releases in the RPX premium format include They Will Kill You (Warner Bros.), The Super Mario Galaxy Movie (Universal), Lee Cronin’s The Mummy (Warner Bros.), Mortal Kombat II (Warner Bros.), The Mandalorian and Grogu (Disney), Toy Story 5 (Disney), Supergirl (Warner Bros.), Minions & Monsters (Universal), and Avengers: Doomsday (Disney). With eight independently pre‑programmed vibration points perfectly synchronized to on‑screen action, Magnify 8 drives audience engagement and positions venues as premium destinations.
“Lumma is excited to implement our latest innovative product, Magnify 8, in partnership with Regal, a world leader in the theatre industry,” said Rolando Rodriguez, partner and part-owner of Lumma. “We are eager to continue expanding this immersive experience with Regal as they successfully introduce groundbreaking technologies to their audiences.”
“We are thrilled to strengthen this partnership with Regal, one of the foremost leaders in the industry renowned for delivering best-in-class innovations to audiences. It is an honor that they have selected Magnify 8 to drive further innovation in their format offerings,” said Marcos Franco, the chief executive officer of Lumma.
“We are very excited about our business relationship and involvement with Lumma’s Magnify 8 experience coming soon to a significant number of our theatres, enhancing the incredible experience that we already offer in our RPX auditoriums. This cinema technology aligns with our ongoing focus with innovation and continuous improvement of the moviegoing experience. Throughout the testing phase, our customers have clearly enjoyed the dynamic Magnify 8 haptic seating,” said John Curry, the senior vice president of commercial at Regal.
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