Social Media Snapshot – Monday July 22 to Sunday July 28
This past week was dominated by trailers for A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap. Warner Bros.’ IT: Chapter Two also had a notable performance in that it was the only film which landed in the top 5 charts for all three of our tracked social media services. The week was an interesting case study in just how different the major social media platforms are in terms of audience and how unique marketing efforts are needed for each service. Case in point: A Beautiful Day In the Neighborhood had the top tweet and Facebook post, both with huge interaction figures, while falling flat on Instagram over the same period.
A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap led Twitter this past week as their trailers dominated the overall like and retweet count among upcoming films. Both titles had more new page likes, post likes, and retweets than all other tracked upcoming films combined.
| Film | New Page Likes | Posts | Post Likes | Post Retweets |
| Zombieland 2: Double Tap | 8,882 | 12 | 176,688 | 72,872 |
| A Beautiful Day In The Neighborhood | 9,906 | 2 | 158,103 | 46,912 |
| IT: Chapter Two | 2,448 | 12 | 52,288 | 10,594 |
| James Bond 007 | 524 | 7 | 21,207 | 3,954 |
| Downton Abbey | 187 | 3 | 8,212 | 1,764 |
Top 3 Posts:
| Movie | Date | Power* |
| Zombieland 2: Double Tap | 25-Jul | 8.9 |
| A Beautiful Day In The Neighborhood | 22-Jul | 8.9 |
| IT: Chapter Two | 27-Jul | 8.8 |
| * Calculated by Likes + Shares + Comments |
Facebook this past week was largely an echo of Twitter in that A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap once again dominated. A Beautiful Day was especially strong as it provided one of the best weekly like (332,245) and share (341,619) totals we have seen this summer, going to show how much it is resonating with audiences.
| Film | New Page Likes | Posts | Post Likes | Post Shares |
| A Beautiful Day In The Neighborhood | 58,739 | 1 | 332,245 | 341,619 |
| Zombieland 2: Double Tap | 36,430 | 2 | 155,204 | 203,957 |
| Downton Abbey | 1,155 | 5 | 52,352 | 7,598 |
| IT: Chapter Two | 5,837 | 5 | 41,005 | 8,041 |
| Rambo: Last Blood | (9,338) | 1 | 25,384 | 4,476 |
Top 3 Posts:
| Movie | Date | Power* |
| A Beautiful Day In The Neighborhood | 22-Jul | 9.7 |
| Zombieland 2: Double Tap | 25-Jul | 9.1 |
| Zombieland 2: Double Tap | 25-Jul | 8.3 |
| * Calculated by Likes + Shares + Comments |
Instagram is clearly a different animal from Facebook and Twitter as Star Wars: The Rise Of Skywalker continued dominated (as it has been). With over 11 million followers on the service and a very active posting schedule, the Star Wars brand is a machine on the service helping promote the upcoming film each week. As its release approaches, it will be interesting to see just how huge the buzz can get. Curiously, there was no sign of Zombieland 2 or A Beautiful Day in either the top 5 chart or top posts on the week which once again showcases just how different the demographics of Instagram are and why a unique and targeted strategy is needed to succeed here.
| Film | New Followers | Posts | Post Likes | Post Comments |
| Star Wars: The Rise Of Skywalker | 27,952 | 9 | 1,461,005 | 7,247 |
| IT: Chapter Two | 25,591 | 6 | 555,501 | 2,946 |
| Hobbs & Shaw | 17,633 | 14 | 199,341 | 1,135 |
| James Bond 007 | 7,755 | 7 | 191,203 | 1,240 |
| Downton Abbey | 1,968 | 2 | 100,248 | 2,505 |
Top 3 Posts:
| Movie | Date | Power* |
| Star Wars: The Rise Of Skywalker | 28-Jul | 9.0 |
| Star Wars: The Rise Of Skywalker | 27-Jul | 8.9 |
| Star Wars: The Rise Of Skywalker | 26-Jul | 8.8 |
| * Calculated by Likes + Shares + Comments |
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