immersive cinema experience

CinemaNext has signed an agreement with Lebanese exhibitor Empire Cinemas to deploy its Sphera premium cinema concept at Empire’s new theater at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. The 18-screen, 1,176 theater, which will feature Sphera...

A snowstorm took Los Angelenos by surprise the first week of December. Down at the Regal L.A. Live a different kind of ice was taking over. With ice sculptures, an ice bar, and Vanilla Ice playing, the tone was surely...

ICE Theaters, a new Premium Large Format (PLF) offering, is making its U.S. debut at the Regal L.A. Live: A Barco Innovation Center in downtown Los Angeles with the release of Sony Pictures’ Jumanji: The Next Level. Following a special...

Two years after the first ICE (immersive cinema experience) auditorium was unveiled in France, with the premiere of Star Wars: The Force Awakens on December 14, 2016, the premium format is set for its first international rollout under an exclusive...