Opening Weekend Forecast: £10M – £12M
Theatrical Total Forecast: £30M – £35M
U.K.-based cinema advertising company Pearl & Dean has released their predicted opening range for The Devil Wears Prada 2, opening in the U.K./Ireland market this weekend.
The summer movie season kicks off in a grand fashion this weekend with The Devil Wears Prada 2, likely to become one of the top 10 highest-grossing films of 2026. When female-skewing titles they hit, they hit big—as seen, in recent years, with such films as Wuthering Heights (£25.2M domestic total), Bridget Jones: Mad About The Boy (£46.4M), and It Ends With Us (£21M). While those three titles are rated 15, The Devil Wears Prada 2 has secured a 12A certificate, which could edge it closer to the multi-generational success of the Wicked films (£61.4M & £47.1M) and Barbie (£95.8M).
Also on The Devil Wears Prada 2‘s side is that all-important nostalgia factor and exactly two decades of built-up demand. The 2006 original grossed a solid £14M, but in the years since television repeats, TikTok clips, and a renewed shelf life on Disney Plus have placed the film firmly in the hearts of millennials everywhere. It certainly stands as one of the most quotable films of the 21st century, with some of its memorable one-liners (“Florals for spring… groundbreaking.”) popping up in the sequel’s stellar marketing.
The Devil Wears Prada 2‘s first teaser was the most-watched trailer of 2025 with 181.5M views in its first 24 hours, while the film’s second trailer was temporarily the most-viewed of 2026 (before being unseated by Spider-Man: Brand New Day) at 222M views.
The film is clearly a priority for Disney, which has secured numerous brand partnerships for the debut—including a Europe-wide Diet Coke campaign, Starbucks promotional drinks, and countless fashion and beauty tie-ins from the likes of Tweezerman, Lancôme, L’Oreal, and TRESemmé.
Even Vogue editor Anna Wintour, the basis for Meryl Streep’s Miranda Priestly, has been getting in on the fun by posing for a cover shoot with Streep and appearing alongside Anne Hathaway at the Oscars, providing the kind of buzzy moments that give the film purchase in the pop culture zeitgeist—as will the fashion accompanying every red carpet and press appearance its stars make.
Early reactions have been extremely positive, with some hailing the film a “perfect sequel.” This positive word-of-mouth, paired with a debut over the May bank holiday long weekend, point to a big opening and strong legs at the box office.
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