Opening Weekend Forecast: £2M – £3M
Theatrical Total Forecast: £7M – £8M
One of Hollywood’s most dependable horror franchises, Scream returns to theaters in the U.K. and Ireland this weekend courtesy of Scream 7, starring Neve Campbell and directed by original Scream scribe Kevin Williamson. British cinema advertising company Pearl & Dean has released their predicted opening for the film, which they expect to land in the £2M – £3M in the U.K. and Ireland.
The fifth film in the franchise, 2022’s soft reboot Scream secured £7.6 million at the U.K./Ireland box office. One year later, Scream VI would earn an almost identical £7.7 million, highlighting a consistent built-in audience that can be expected to show up for Scream 7. Rather than running on fumes and goodwill, the series continues to turn in solid and well-received films that generate audience excitement. Scream (2022) and Scream VI both scored solid critical responses and fantastic audience reactions, with the former boasting a 76% positive critical and 82% audience score on Rotten Tomatoes and Scream VI holding 77% critical and 90% audience approval.
The absence of Scream and Scream VI stars Jenny Ortega and Melissa Barrera places our one question mark over the film. With the pair absent, Scream 7 has re-centred itself around Neve Campbell as mainstay Sidney Prescott, who this time around must fight to protect her daughter from Ghostface’s blade. It’s a great generational hook that, we predict, will keep Scream 7’s earnings steady despite the cast shakeup.
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