Two new releases hit the market this weekend, but neither will be a match for Marvel’s latest blockbuster as Captain America: Civil War is set to easily repeat atop the box office on the heels of its excellent debut and strong word of mouth. Our analysis:
Money Monster
PROS:
- Reuniting George Clooney and Julia Roberts could be a solid counter-programming effort aimed toward adults.
- Economic thrillers are hit and miss, but the timeliness of the subject matter could be an advantage.
CONS:
- Neither Clooney or Roberts have displayed significant drawing power in the last few years.
- The lack of early reviews plus soft social media buzz have us on the conservative end.
The Darkness
PROS:
- Kevin Bacon’s leading presence could help this horror flick stand out with older genre fans.
- It’s been awhile since the last horror breakout, so fans may be hungry for this type of film.
CONS:
- In all likelihood, most horror fans are waiting for other releases this summer — particularly The Conjuring 2.
- Social media buzz is also soft for this title, while marketing has been minimal.
Top 10 Forecast
Boxoffice forecasts this weekend’s top ten films will generate around $124.1 million. That would mark a 29 percent decline from the same frame last year when Pitch Perfect 2 and Mad Max: Fury Road debuted ahead of Avengers: Age of Ultron‘s third weekend, which drove the top ten to $175.5 million.
Check out our complete weekend forecast below.
| Title | Distributor | Weekend | Domestic Total Through Sunday, May 15 |
|---|---|---|---|
| Captain America: Civil War | Disney | $81,000,000 | $306,000,000 |
| The Jungle Book (2016) | Disney | $16,500,000 | $310,500,000 |
| Money Monster | Sony / TriStar | $8,900,000 | $8,900,000 |
| Mother’s Day (2016) | Open Road | $4,800,000 | $30,500,000 |
| The Darkness | High Top Releasing | $4,500,000 | $4,500,000 |
| Zootopia | Disney | $2,500,000 | $331,500,000 |
| The Huntsman: Winter’s War | Universal | $1,800,000 | $43,800,000 |
| Keanu | Warner Bros. / New Line | $1,600,000 | $18,300,000 |
| Barbershop: The Next Cut | Warner Bros. / New Line | $1,500,000 | $51,200,000 |
| The Boss | Universal | $1,000,000 | $61,000,000 |
Daniel Garris, Shawn Robbins, and Alex Edghill contributed to this report.
Share this post