Weekend Box Office Forecast: LISA FRANKENSTEIN Opens as the Super Bowl Deflates Another Frame

Credit: Michele K. Short / © 2024 FOCUS FEATURES LLC

Although Super Bowl weekend has occasionally delivered sleepers or modest performers, this year looks to be another quiet one as major distributors sit out the frame once again.

Lisa Frankenstein

Focus Features

February 9, 2024 (WIDE)

Opening Weekend Range: $5M-$9M

WEEKEND PROS:

  • Lisa Frankenstein‘s biggest strength comes from potential appeal to young women, driven by stars Kathryn Newton and Cole Sprouse alongside writer Diablo Cody.
  • Holdovers will again be crucial as films like Wonka, The Beekeeper, Migration, and Anyone But You, alongside Oscar candidates such as American Fiction and Poor Things, should continue to draw healthy chase weekend business over the Friday and Saturday portions of the big game weekend. Warner Bros.’ reissue of Dune could also yield some healthy foot traffic from fans.

WEEKEND CONS:

  • Lisa Frankenstein‘s pre-sales trail those of Renfield and Last Night in Soho at the same point before release, while the film’s similar thematic elements could also be partially overshadowed by the ongoing award season and audience success enjoyed by Poor Things.
  • As alluded to, the Super Bowl will drastically depress Sunday moviegoing—by 60 percent or more in many cases relative to Saturday business.
  • Not aiding holdover prowess will be the fact that Argylle underperformed in its debut. It and fellow male-driven The Beekeeper will be most impacted by the sporting event.

Current projection ranges call for a 50% decrease from the comparable weekend’s top ten aggregate of $47.8 million on Super Bowl weekend in 2023 and a 75% decrease from 2019’s $95 million post-Super Bowl frame.

Film Studio 3-Day Weekend Forecast Projected Domestic Total through Sunday, February 11 3-Day % Change from Last Wknd
Lisa Frankenstein Focus Features $6,000,000 $6,000,000 NEW
Argylle Universal Pictures $5,800,000 $27,400,000 -67%
Wonka Warner Bros. Pictures $3,200,000 $205,300,000 -32%
The Beekeeper MGM $3,100,000 $54,400,000 -41%
Migration Universal Pictures & Illumination $3,000,000 $110,100,000 -28%
Anyone But You Sony & Columbia Pictures $2,400,000 $79,800,000 -30%
Mean Girls (2023) Paramount Pictures $2,300,000 $69,600,000 -40%
American Fiction MGM $1,600,000 $17,700,000 -33%
Poor Things Searchlight Pictures $1,300,000 $30,400,000 -40%
The Chosen: Season 4 Episodes 1 – 3 Fathom Events $1,100,000 $10,800,000 -81%

All forecasts are subject to revision/finalization before the first confirmation of opening previews or Friday estimates from studios or official sources.

Theater counts are either studio estimates OR unofficial projections if preceded by “~”.

The above table does not necessarily represent exact ranking as some studios do not finalize weekend location counts and/or an intent to report box office returns prior to publishing.

Credit: Michele K. Short / © 2024 FOCUS FEATURES LLC

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