Lumma has announced a strategic partnership with Harkins Theatres to introduce six 4D E-Motion auditoriums across the United States, set to debut this August at Harkins Norterra in North Phoenix. The six-location agreement includes three installations in Arizona, with three additional locations to be announced, bringing the first and only 4D moviegoing experience to the state. Upcoming 4D E-Motion titles include Insidious 6, Harry Potter and the Sorcerer’s Stone, Resident Evil, The Hunger Games: Sunrise on the Reaping, Jumanji 3, Avengers: Doomsday, and more.
“At Harkins Theatres, we pride ourselves on delivering the most innovative technologies and exceptional guest service in the industry. Our partnership with Lumma 4D E-Motion brings an additional premium experience to our theaters and, more importantly, to our guests. This format, made possible through our partnership with Lumma, has been widely recognized by audiences worldwide as an immersive way to enhance the moviegoing experience. In the coming years, we look forward to continuing to build and expand our partnership with Lumma,” said Mike Bowers, the president and chief executive officer at Harkins Theatres.
“Lumma is thrilled to be working with Mike Bowers and the entire Harkins team in opening their first location with us, Harkins Norterra in Phoenix, AZ, with five more locations to follow. Harkins is well recognized for its forward-looking approach to serving its customers. Their theaters are highly regarded and admired by both film studios and audiences. Bringing our 4D E-Motion to their locations is a tremendous boost to our company as we continue to expand our presence in the U.S. and worldwide. We’re committed to delivering a best-in-class experience for our customers and their audiences. Thank you, Harkins team, for believing in us,” said Rolando Rodriguez, partner and board member of Lumma.
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