Disney reports this morning that Avengers: Endgame took in a record $60 million in Thursday night earnings domestically, overtaking the previous record of $57 million held by Star Wars: The Force Awakens.

Without embracing too much hyperbole, it’s safe to say that one of the most anticipated films of all time is set to debut this weekend as Avengers: Endgame prepares to take the global box office by storm. The film represents...

Days before it possibly breaks the opening weekend record, the same film leads both of our two main metrics, in our weekly Thursday feature Trailer Impact.

Avengers: Endgame is off to a $169 million start from 25 material markets overseas. Disney is reporting higher opening day grosses for Endgame than its predecessor, Avengers: Infinity War, in each major market already in release. China is currently leading...

By Alex Edghill The summer season at the box office is upon us yet again, and to coincide with this supercharged time at theaters we have a brand-new set of tools and tracking features at our fingertips here at Boxoffice....

“It’s going to be a unique and singular experience in movie history, and people are going to want to share that experience together—even more than Infinity War, frankly.”