NCM Expands Data Intelligence Platform, NCMx, with New Product Capabilities in Collaboration with Neustar and ElementalTV
Boxoffice Staff
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Cinema advertising leader National CineMedia (NCM) is adding Neustar and ElemntalTV as partners to continue to grow its data intelligence platforms. With Elemental TV, on-screen ads are made into interactive shoppable content. Neustar will improve insights for NCM by providing...