Facebook Watch – ‘Suicide Squad’ leads, closes in on 3 million likes

Monday Morning Update: Suicide Squad led all films on Facebook this past week with 128,846 new likes, more than double the nearest competitor. That brings the film within 40,000 likes of 3 million prior to its release which is more than any recent comic book adaptation including Guardians Of The Galaxy which had 823,167 likes on the day before its release. Awareness and buzz has been very strong for much of 2016 for the film, so much so that a successful opening is now a foregone conclusion, its just a matter of pegging how big it will be and if it can surpass the impressive start of the aforementioned Guardians Of The Galaxy. So far the odds seem to be in its favor for a 9 digit opening weekend, and we at Box Office Pro are currently predicting an August record $119 million over its first three days.

Almost Christmas continued its strong run with another 24.7% jump to 252,288 overall. After leading all films last week it still managed a hefty return and third spot on the week despite being just under four months away from release. Perhaps even more telling than its numbers is the fact that Tyler Perry’s Boo! A Madea Halloween came in beneath it with 37,447 new likes on the week with its first trailer. Tyler Perry is perhaps losing some of his shine with his last Madea film (A Madea Christmas) having the lowest opening weekend and total gross of any to date ($16 million opening and $52.5 million total gross). Considering that Almost Christmas will tackle a very similar target audience  and it has five times the total likes despite opening two weeks later on the schedule doesn’t do much to allay fears that the best of Madea’s drawing power is behind her.

Facebook Top 10 Movies by Like Increase for the last week Ending Sunday July 17